International Competition Preparation Guide | 国际竞赛备战攻略

📚 International Competition Preparation Guide | 国际竞赛备战攻略

Preparing for an international media competition in Year 7 can feel like a big challenge, but it is also an exciting opportunity to show your creativity, communication skills, and technical flair. This guide will walk you through the key steps to build a strong entry, from understanding the brief to submitting your final piece. Whether you are making a short film, an animation, a podcast, or a digital poster, the principles of planning, production, and reflection remain the same. Let’s dive in and get you competition-ready.

为七年级国际媒体竞赛做准备可能会让你感到挑战巨大，但这也是一个展示你的创造力、沟通能力和技术才艺的绝佳机会。本攻略将带你一步步走过从理解赛事要求到提交最终作品的关键环节。无论你制作的是短片、动画、播客还是数字海报，策划、制作与反思的原则是相通的。现在就开始，为竞赛做好万全准备吧。

1. Understanding the Competition Brief | 理解竞赛要求

The competition brief is your most important document. Read it several times and highlight keywords such as “health,” “community,” “environment,” or “future.” Check the required format – does the competition ask for a 90-second video, a 300-word script, or a single image? Note the deadline, the maximum file size, and any special rules about copyright or content. Missing a single detail could mean your entry is disqualified.

竞赛说明是你最重要的文件。反复阅读几遍，并用荧光笔标出关键词，比如“健康”“社区”“环境”或“未来”。核对要求的格式——竞赛要求的是90秒的视频、300字的脚本还是一张静态图片？记下截止日期、最大文件大小，以及有关版权或内容的特殊规定。遗漏任何一个细节都可能导致你的作品被取消资格。

Highlight all action words: “create,” “persuade,” “inform,” “entertain.”
标记所有动作词：“创作”“说服”“告知”“娱乐”。
Check if you must use a certain language or include a logo.
确认是否需要使用特定语言或包含指定徽标。

2. Research and Inspiration | 调研与灵感

Great media work starts with great research. Look at previous winning entries if they are available. Notice the style, the use of colour, the pacing, and how they grab your attention. Also, search for professional media pieces on the same topic – a public service announcement, a documentary clip, or a music video – and analyse why they work. Write down ideas in a research log: what you like, what you find boring, and what makes something memorable.

优秀的媒体作品始于充分的调研。如果可以，找找往届的获奖作品。注意它们的风格、色彩运用、节奏感以及如何抓住你的注意力。同时，搜索同样主题的专业媒体作品——比如公益广告、纪录片片段或音乐视频——并分析它们为什么有效。在研究日志里记下你的想法：你喜欢什么，你觉得什么无聊，以及什么让作品令人难忘。

Collect images, colour palettes, and clips that inspire you. Create a mood board – either physical or digital – to pin your visual ideas. The more you soak up interesting media, the more original your own concept will become.

收集能给你带来灵感的图片、色板和片段。创建一个情绪板（实物或数字的都可以），把视觉灵感钉在上面。你吸收的有趣媒体越多，你自己的创意就会越独特。

3. Developing Your Concept | 构思你的创意

Once you have soaked up ideas, it is time to develop your own concept. Start with a simple sentence: “My media piece will show that…” or “My film will make the audience feel…” Think about your message first, then choose the most effective medium. A powerful message about ocean plastic might work best as a stop-motion animation using recycled materials. A story about kindness could be told through a short drama.

积累足够灵感后，就该构思你自己的创意了。从一句简单的话开始：“我的媒体作品将展示……”或者“我的电影会让观众感受到……”。先想清楚你要传达的信息，再选择最有效的媒介。关于海洋塑料的有力讯息可能最适合用回收材料制作的定格动画来呈现，而关于善良的故事则可以通过一个短剧来讲述。

Keep your concept manageable. A 30-second advert requires a much tighter idea than a 5-minute film. Write a one-paragraph treatment that explains your concept, the target audience, and the intended impact.

确保你的创意是在可控范围内的。一段30秒的广告所需的构思要比一部5分钟的影片精练得多。写一段方案说明，阐述你的创意、目标受众和预期效果。

4. Storyboarding and Scripting | 分镜与脚本

A storyboard is a comic-strip version of your video. Sketch or describe each shot in frames, adding notes about camera angles (close-up, wide shot, low angle), movement, and dialogue. Even if you cannot draw, stick figures and arrows work perfectly. Planning every shot now saves hours of confusion during filming.

分镜就像是视频的连环漫画版。在画格中画出或描述每一个镜头，加上相机角度（特写、广角、仰拍）、运动方式和对话等注释。即便你不擅长画画，简笔画和箭头也完全够用了。现在就规划好每个镜头，可以避免拍摄时长时间的手足无措。

For scripted pieces, write a two-column script: one column for what we see (visuals) and one for what we hear (dialogue, sound effects, music). Read it aloud to test timing. A page of script usually equals about one minute of screen time.

对于有脚本的作品，编写一个双栏脚本：一栏写我们看到的画面（视觉），另一栏写我们听到的内容（对话、音效、音乐）。大声读出来以测试时长。一页脚本通常大致等于一分钟的屏幕时间。

5. Filming Techniques | 拍摄技巧

You do not need expensive equipment; a smartphone or school tablet can produce excellent footage if used well. Hold the camera steady – use a tripod or rest it on a flat surface. Pay attention to lighting: natural light from a window is often the most flattering, but avoid strong backlight that turns subjects into silhouettes. The rule of thirds helps with composition: imagine a tic-tac-toe grid and place key elements along the lines or at the intersections.

你不需要昂贵的设备；一部智能手机或学校平板，只要用得好，也能拍出出色的画面。保持相机稳定——使用三脚架或把它放在平面上。注意光线：窗户照进来的自然光通常最令人愉悦，但要避免强烈的背光，否则拍摄主体会变成剪影。构图时可以用三分法：想象一个井字网格，把关键元素放在线条上或交叉点上。

Record a few seconds before and after each clip (head and tail) to give yourself room for editing. Shoot the same scene from multiple angles – wide, medium, close-up – to keep your edit dynamic. Always listen with headphones while recording to make sure the audio is clear and free from wind noise.

每个镜头前后多录几秒，为后期剪辑留出余地。同一个场景用多个角度拍摄——广角、中景、特写——让剪辑更富有动感。录制时一定要用耳机监听，确保声音清晰，没有风噪。

6. Editing and Post-Production | 剪辑与后期制作

Editing is where your story truly comes together. Use free or school-licensed software like iMovie, DaVinci Resolve, or Clipchamp. Import your best clips and trim the parts you do not need. Arrange shots so that they flow logically, but do not be afraid to experiment with the order. The first cut is rarely perfect; refinement takes several passes.

剪辑是你真正把故事整合在一起的过程。使用免费或学校授权的软件，比如 iMovie、DaVinci Resolve 或 Clipchamp。导入你最好的镜头片段，剪掉不需要的部分。按逻辑顺序排列镜头，但不要害怕尝试不同的排列。初剪版很少完美，需要经过好几轮打磨。

Add simple transitions if they support the mood, but avoid flashy effects that distract from the message. Colour correction can make shots match better – adjust brightness, contrast, and saturation gently. Remember to maintain a consistent visual style throughout.

可以适当添加转场来烘托气氛，但要避免花哨的效果宣兵夺主。通过调色可以让不同镜头更协调——轻轻地调整亮度、对比度和饱和度。要记得自始至终保持统一的视觉风格。

7. Using Sound and Music | 使用音效与音乐

Sound is half the experience. If your video includes dialogue, make sure every word is clear. Use a dedicated microphone or record in a quiet room with soft furnishings to reduce echo. Layer sound effects (SFX) to build atmosphere – footsteps, a door creaking, birdsong – but keep them subtle. Music sets the emotional tone. Choose royalty-free tracks from libraries like BBC Sound Effects, Freesound, or the YouTube Audio Library. Never use copyrighted pop songs without permission, as this can disqualify your work.

声音占据了体验的一半。如果视频包含对话，确保每个词都清晰可辨。使用专用麦克风，或在铺有软家具的安静房间里录音以减少回声。叠加音效来营造氛围——脚步声、门吱嘎作响、鸟鸣——但要保持细腻。音乐能奠定情感基调。从 BBC 音效、Freesound 或 YouTube 音频库等免版税音效库中选取音乐。切勿未经许可使用受版权保护的流行歌曲，否则作品可能会被取消资格。

Balance audio levels so that music never drowns out speech. Use fades to bring audio in and out smoothly. Listen to your final mix on different devices (phone, laptop, headphones) to check clarity.

平衡各音频轨道的音量，确保音乐不会盖过说话声。用淡入淡出让音频平滑进出。在不同的设备上（手机、笔记本、耳机）试听最终混音，检查清晰度。

8. Teamwork and Delegation | 团队协作与分工

Many competitions encourage group work. Strong teamwork starts with clear roles. Decide early who will be the director, camera operator, editor, sound designer, and actor(s). Play to each other’s strengths – if someone loves drawing, they could design the storyboard or titles. If another person is good with technology, let them lead the editing. Hold short team meetings to check progress and solve problems together.

很多竞赛鼓励小组合作。好的团队合作从明确的分工开始。尽早确定谁当导演、摄影师、剪辑师、音效师和演员。发挥每个人的长处——如果有人喜欢画画，他们可以设计分镜或字幕；如果有人擅长技术，就让他们主导剪辑。召开短会检查进度，一起解决问题。

Respect everyone’s ideas and keep communication positive. If disagreements arise, refer back to the competition brief and your concept notes to find a solution that serves the story best.

尊重每个人的想法，保持积极的沟通。如果出现分歧，回头参考竞赛要求和你们的概念笔记，找到最有利于故事表达的解决方案。

9. Rehearsing and Refining | 排练与优化

Before the final shoot, rehearse your piece as much as possible. Walk through the storyboard with your team, practise dialogue, and test any special effects or transitions. A rehearsal often reveals problems you did not anticipate – a shot that takes too long, a line that sounds unnatural, or a prop that is missing. Fixing these early is much easier than re-shooting later.

在最终拍摄之前，尽可能多地排练。和团队一起走一遍分镜，练习对话，测试所有特效或转场。排练常常会暴露你此前没有预料到的问题——某个镜头太长，某句台词听起来不自然，或者缺了一件道具。尽早解决这些问题，远比重拍要省事得多。

Show a rough cut to a test audience – a teacher, a friend, or a family member who has not been involved. Ask them: “What is the main message you got?” and “Was anything confusing?” Use their honest feedback to polish your work until it shines.

把粗剪版放给测试观众看——一位老师、朋友或没有参与制作的家人。问他们：“你得到的主要信息是什么？”以及“有什么地方让你困惑吗？”用他们真诚的反馈打磨作品，直到它闪闪发光。

10. Preparing the Final Export and Submission | 最终导出与提交准备

Export settings matter just as much as the creative work. Check the competition’s technical specifications: file format (usually MP4 for video, JPEG or PNG for images), resolution (1080p is common), aspect ratio (16:9 landscape or 9:16 portrait), and file size limit. Always export a high-quality master file first, then compress a copy to meet the size requirement while keeping the visuals clear.

导出设置和创意本身同样重要。检查竞赛的技术规格：文件格式（视频通常为MP4，图片为JPEG或PNG）、分辨率（1080p很常见）、宽高比（16:9横屏或9:16竖屏）以及文件大小限制。总是先导出一份高质量母版，然后压缩一份副本以满足大小要求，同时保持画面清晰。

Name your file sensibly – include your team name and entry title. Before submitting, watch the entire exported file from start to finish to catch any glitches. Fill in all submission forms completely, and upload well before the deadline to avoid last-minute internet issues.

合理命名文件——包含团队名称和作品标题。提交前，从头到尾完整观看一遍导出文件，查找有没有任何故障。完整填写所有提交表格，并提前上传，避免最后一刻出现网络问题。

11. Reflecting on Feedback and Looking Ahead | 反思反馈并展望未来

Whether you win or not, every competition is a learning experience. After the results are announced, read the judges’ feedback carefully. Note what they praised and what they suggest improving. Make a personal list of three things you did well and three skills to develop for your next project. This reflective habit will dramatically improve your media literacy and future entries.

无论是否获奖，每一次竞赛都是一次学习经历。结果公布后，仔细阅读评委的反馈。记下他们称赞了什么，又建议改进什么。列一份个人清单，写下你做得好的三点和下一个项目需要提升的三项技能。这种反思习惯将极大提升你的媒介素养和未来的参赛作品。

Celebrate your effort too. Entering an international competition takes courage, creativity, and perseverance. Keep all your planning materials, drafts, and final works in a media portfolio – they will become a valuable record of your growth as a young media creator.

同时也要为自己的努力喝彩。参加国际竞赛需要勇气、创意和毅力。把你所有的策划材料、草稿和最终作品收入一个媒体作品集——它们将成为你作为一名年轻媒体创作者成长的宝贵记录。

12. Key Takeaways for Competition Success | 竞赛成功的关键要点

To summarise, successful media competition entries are rooted in careful planning, strong concepts, and attention to technical detail. Always start by studying the brief, then move through research, storyboarding, production, and editing in a structured way. Collaboration and feedback make your work stronger. Finally, treat the entire process as a chance to learn and have fun telling a story that matters to you.

总结一下，成功的媒体竞赛作品根植于细致的规划、有力的创意和对技术细节的关注。总是从研究竞赛要求开始，然后有条理地依次完成调研、分镜、拍摄和剪辑。协作与反馈能让你的作品更加强大。最后，把整个过程当作学习和享受讲述一个对你来说重要的故事的机会。

Good luck, and enjoy the creative journey!

祝你好运，享受这段创意之旅！

Published by TutorHao | Media Revision Series | aleveler.com

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International Competition Preparation Guide | 国际竞赛备战攻略