Year 12 CCEA Business: Key Terms & Vocabulary Quick Guide | CCEA 12年级商务：核心术语速记指南

📚 Year 12 CCEA Business: Key Terms & Vocabulary Quick Guide | CCEA 12年级商务：核心术语速记指南

A strong grasp of key business terminology is essential for success in the Year 12 CCEA Business Studies examination. This guide provides clear, concise definitions of the most important terms you need to know, helping you build a solid foundation for case study analysis and essay writing.

扎实掌握关键商业术语是CCEA 12年级商务考试成功的关键。本指南为你提供清晰简练的核心术语定义，帮助你在案例分析及论述题中建立坚实基础。

1. Enterprise and Entrepreneurs | 企业与企业家

Enterprise: The process of identifying new business opportunities and taking the initiative to turn them into a profitable venture, involving innovation and risk-taking.

企业精神: 发现新商机并主动将其转化为盈利项目的过程，涉及创新与承担风险。

Entrepreneur: An individual who spots a gap in the market, organises resources, and takes on financial and personal risks to set up a business.

企业家: 发现市场空白、组织资源并承担财务与个人风险以创办企业的个人。

Business plan: A formal document outlining the business idea, goals, market analysis, financial projections, and operational strategy used to secure funding and guide the business.

商业计划书: 概述商业理念、目标、市场分析、财务预测和运营策略的正式文件，用于获得资金和指导企业发展。

Opportunity cost: The value of the next best alternative foregone when a business decision is made.

机会成本: 做出商业决策时所放弃的次优选择的价值。

2. Business Objectives and Strategy | 商业目标与战略

Mission statement: A short, inspiring statement that sets out the overall purpose and core values of a business, guiding its long-term direction.

使命宣言: 一个简短、鼓舞人心的陈述，阐明企业总体目标和核心价值观，指导其长期方向。

Corporate aim: A broad, long-term goal that a business strives to achieve, such as becoming the market leader or maximising shareholder value.

企业宗旨: 企业力求实现的广义长期目标，例如成为市场领导者或最大化股东价值。

Objective: A specific, measurable target that helps a business achieve its overall aims. Objectives are often set for departments like marketing, finance, and operations.

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