📚 International Competition Preparation Guide | 国际竞赛备战攻略
Entering an international business competition is an exciting way for Year 7 students to learn about real-world trade, teamwork, and creative problem-solving. This guide will help you prepare step by step, from understanding the rules to delivering a winning presentation.
参加国际商务竞赛是七年级学生了解现实世界贸易、团队合作和创造性解决问题的激动人心的方式。本指南将帮助你一步步做好准备，从理解规则到呈现获奖的演讲。
1. Understanding the Competition | 了解竞赛规则
Before anything else, download and read the official competition pack. Highlight the deadlines, the format (online or in-person), and exactly what judges will score.
在做任何事之前，下载并阅读官方竞赛资料包。标出截止日期、比赛形式（线上或线下）以及评审的具体评分项目。
Make a checklist of all submission requirements, such as a written report, a video pitch, or a live presentation. Missing one small rule can cost you marks.
列一份所有提交要求的清单，例如书面报告、视频路演或现场演讲。遗漏一条小规则就可能导致失分。
Look at winning entries from previous years if they are available. Study what the judges praised most — often it is a clear idea, not just a clever slogan.
如果能看到往年的获奖作品，一定要研究。注意评审最赞赏的是什么——通常是一个清晰的想法，而不仅仅是一个聪明的口号。
2. Forming a Strong Team | 组建优秀团队
Choose teammates who bring different strengths. One might be good at drawing, another at maths, and a third at speaking confidently in front of people.
选择具备不同优势的队友。可能有人擅长画画，有人擅长数学，还有人能在人前自信地演讲。
Keep your team small — usually three to five members — so everyone has a clear role and decisions can be made quickly.
团队规模宜小——通常三至五人——这样每个人都有明确的角色，决策也能迅速做出。
Agree on a team name and a short motto. This helps you bond and gives your group an identity when presenting to judges.
商定一个团队名称和一句简短的团队格言。这有助于增进团队感情，并在向评审展示时赋予团队识别度。
3. Brainstorming Business Ideas | 头脑风暴商业点子
Start by listing problems you see every day at school, at home, or in your local area. Good business ideas solve real problems.
从列出你在学校、家里或周边地区每天看到的问题开始。好的商业点子能解决实际问题。
Use a mind map on a big sheet of paper. Write ‘problem’ in the centre and draw branches for possible products or services that could help.
在一张大纸上使用思维导图。把“问题”写在中央，画出分支，写出可能帮助解决问题的产品或服务。
After you have ten or more rough ideas, use a quick vote to pick the top three. Then test each one against two simple questions: ‘Is it easy to explain?’ and ‘Would people pay for it?’
在你们有十个或更多粗略想法之后，通过快速投票选出前三名。然后用两个简单问题检验每一个：“它容易解释吗？”和“人们会为此付钱吗？”
4. Designing Your Product or Service | 设计你的产品或服务
Give your product or service a memorable name that hints at what it does. Avoid names that are too long or hard to pronounce.
给你的产品或服务取一个令人难忘的名字，要能暗示它的作用。避免太长或发音困难的名字。
Describe your product in three bullet points: what it is, what it does, and why it is better than what already exists. This becomes your ‘elevator pitch’.
用三个要点描述你的产品：它是什么，它做什么，以及它为什么比现有的更好。这就成了你的“电梯游说”。
Create a simple sketch or paper prototype. Even a rough model helps judges see your idea instead of just hearing about it.
制作一个简单的草图或纸质原型。即使是一个粗糙的模型，也能帮助评审看到你的想法，而不只是听到而已。
5. Setting the Right Price | 设定合理价格
Work out what it costs to make one unit of your product or deliver your service once. Add up all the materials and time.
算出制造一件产品或提供一次服务需要多少成本。把所有材料和耗时加总起来。
Profit = Selling Price – Total Cost per Unit
利润 = 售价 – 单位总成本
Research what similar products sell for. If you set your price too high, customers will go elsewhere; if it is too low, you might not make a profit.
研究类似产品的售价。如果定价过高，顾客会转向别处；如果定价过低，你可能赚不到利润。
Decide on a price that covers your costs and gives you a fair profit. For a school-based business, a 20-30% profit margin is a healthy starting target.
定一个既能覆盖成本又能给予合理利润的价格。对于校办企业，20-30%的利润率是一个健康的起始目标。
6. Reaching Your Customers | 接触你的客户
Identify your target market — the specific group of people most likely to buy from you. Be as specific as possible, for example ‘Year 5-8 students who bring pocket money to school’.
确定你的目标市场——最有可能向你购买产品的特定人群。要尽可能具体，例如“带零花钱上学的五到八年级学生”。
Choose one or two simple promotion methods. A colourful poster in the school hallway, a short presentation at assembly, or a safe, supervised social media post can all work well.
选择一两种简单的促销方式。学校走廊里的彩色海报、晨会上的简短介绍，或者一条在安全监督下发布的社交媒体帖子，都可以产生良好效果。
Build a story around your product. People remember how a product makes them feel. Tell the judges why you care about solving this problem.
围绕你的产品打造一个故事。人们会记住产品带给他们的感受。告诉评审你为什么在意解决这个问题。
7. Managing Costs and Profit | 管理成本和利润
Separate your costs into fixed costs (the same no matter how many you sell) and variable costs (change with each sale).
把成本分为固定成本（无论卖出多少都相同）和可变成本（随每次销售变动）。
| Fixed Costs | Variable Costs |
| Table rental at school fair (£5) | Ingredients per cupcake (£0.50) |
| Poster printing (£3) | Paper cup per drink (£0.10) |
The table shows examples of costs for a food stall. You need to sell enough to cover all fixed costs before you start making real profit.
表格展示了一个食品摊位的成本例子。在开始获得真正的利润之前，你需要卖出足够的产品来覆盖所有固定成本。
Calculate your break-even point. For example, if your fixed costs are £8 and your profit per item is £0.80, you need to sell 10 items just to cover fixed costs.
计算你的盈亏平衡点。例如，如果固定成本是8英镑，每件商品的利润是0.80英镑，你需要卖出10件才能刚好覆盖固定成本。
Break-even units = Fixed Costs ÷ Profit per unit
盈亏平衡销量 = 固定成本 ÷ 单位利润
8. Creating a Simple Business Plan | 制定简单商业计划
A business plan for a competition does not need to be long. One A4 page with clear sections is often better than twenty pages of text.
竞赛用的商业计划无需冗长。一张A4纸分成清晰的几个部分，往往比二十页文字的效果更好。
Include these key sections: a one-sentence summary of your idea, a description of the product, your target customer, the price, and a simple sales forecast for the first month.
请包含以下关键部分：一句话概括你的想法、产品描述、目标客户、定价，以及第一个月的简单销售预测。
Use a table or graph to show expected sales and costs. Judges love numbers they can see at a glance, so keep maths tidy and labelled.
用一个表格或图表来展示预期销售额与成本。评审喜欢一目了然的数字，所以数学部分要保持整洁并加上标注。
9. Practising Your Presentation | 练习演讲展示
Start practising a week before the submission deadline or live event. The more familiar you are with your lines, the more natural you will sound.
在提交截止日期或现场活动前一周开始练习。你对要说的内容越熟悉，听起来就会越自然。
Assign each team member a speaking part. Nobody should be left just standing silently. Practise handovers between speakers so the flow feels smooth.
给每位团队成员分配发言部分。不应该有人只是默默地站着。练习演讲者之间的交接，让流程感觉顺畅。
Record your practice on a phone and watch it back. Check your pace, eye contact, and volume. Adjust until you feel proud of the recording.
用手机录下练习过程并回看。检查语速、眼神交流和音量。不断调整，直到你对这段录像感到骄傲为止。
Prepare for questions from judges. Practice asking each other things like ‘How did you?’, ‘Why did you?’, and ‘What would you do if…?’
准备应对评审的提问。互相练习提问，比如“你们是如何……？”、“为什么……？”以及“如果……，你们会怎么做？”
10. Learning from Feedback | 从反馈中学习
Once the competition is over, ask your teacher or mentor to go through the judges’ comments with you. Write down every piece of advice, even if it stings a little.
比赛结束后，请老师或导师一起阅读评审评语。写下每一条建议，即使有点刺耳也要记下来。
Identify one big strength and one big area to improve. Maybe your idea was excellent but the financial figures were unclear. That becomes your focus for next time.
找出一个大的优势和一个大的改进领域。也许你们的想法很棒，但财务数字不够清晰。这就成了你下次的重点关注对象。
Keep all your materials in a folder labelled with the competition name and year. A year later, you will be amazed at how much sharper your thinking has become.
把所有的材料放在一个文件夹里，标注竞赛名称和年份。一年后，你会惊讶地发现自己的思维变得多么敏锐。
Published by TutorHao | Business Revision Series | aleveler.com
更多咨询请联系16621398022（同微信）
屏轩国际教育cambridge primary/secondary checkpoint, cat4, ukiset,ukcat,igcse,alevel,PAT,STEP,MAT, ibdp,ap,ssat,sat,sat2课程辅导，国外大学本科硕士研究生博士课程论文辅导Cancel reply