Summer Preview and Bridging Course for Year 7 Cambridge Media | Year 7 剑桥媒体暑期预习与衔接课程

📚 Summer Preview and Bridging Course for Year 7 Cambridge Media | Year 7 剑桥媒体暑期预习与衔接课程

Welcome to your summer bridging course for Year 7 Cambridge Media! Whether you are moving up from primary school or starting a new subject, this guide will help you understand what Media Studies is, why it matters, and how you can get ready before the term begins. You will explore how films, TV programmes, adverts, magazines, games and social media are created, and you will start learning to analyse the media you consume every day. Let’s turn your screen time into study time and begin to see the media world through fresh eyes.

欢迎参加 Year 7 剑桥媒体暑期衔接课程！无论你是刚结束小学阶段的学习，还是即将接触一门全新的科目，本指南都会帮助你理解媒体研究是什么、为何重要，以及如何在开学前做好准备。你将探索电影、电视节目、广告、杂志、游戏和社交媒体是如何创作出来的，并开始学习分析你每天接触的媒体。让我们把屏幕时间变成学习时间，用全新的眼光看待媒体世界。

1. What Is Media Studies? | 什么是媒体学习？

Media Studies is the subject that examines all the ways we communicate through mass media. It is not just about ‘watching TV’ – it involves investigating how media products are constructed, who makes them, for which audiences and with what purposes. In your Year 7 Cambridge course, you will study a range of media forms, including moving image (film, television, online video), print (magazines, newspapers, posters) and digital platforms. You will learn to ‘read’ media texts critically and begin to create your own media products using simple production skills.

媒体研究是一门研究我们如何通过大众媒体传播信息的学科。它不仅仅是“看电视”——还包括探究媒介产品是如何建构的、由谁制作、面向哪些受众以及出于什么目的。在 Year 7 剑桥课程中，你将学习多种媒体形式，包括动态影像（电影、电视、在线视频）、印刷媒体（杂志、报纸、海报）和数字平台。你将学会批判性地“解读”媒介文本，并开始使用简单的制作技能创作自己的媒介产品。

Studying Media helps you become a more active and aware consumer. Instead of just accepting what you see, you will ask questions about fairness, bias, target audience and the techniques used to grab your attention. The subject also develops your creativity and teamwork, as many lessons include planning, designing and presenting your own ideas. This blend of analysis and creation is what makes Media Studies exciting and practical.

学习媒体有助于你成为更积极、更有意识的消费者。你不会只是被动接受所看到的内容，而是会提出关于公平性、偏见、目标受众以及吸引注意力技巧的问题。同时，这门课还能培养你的创造力和团队合作精神，因为很多课堂活动都包含策划、设计和展示自己的想法。这种分析与创作的结合，正是媒体学习的魅力与现实意义所在。

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2. The Core Concepts: Audience, Representation and Industry | 核心概念：受众、再现与产业

In Cambridge Media Studies, three key concepts appear in almost every lesson: audience, representation and industry. Audience refers to the people who consume a media product. You will learn to classify audiences by age, gender, interests or lifestyle, and to think about how media producers try to attract and hold their attention. Different media products target different audiences – a teen magazine and a news bulletin aim at very different groups, and their choices of language, images and sound reflect that.

在剑桥媒体课程中，三个关键概念几乎贯穿每一节课：受众、再现和产业。受众指的是消费媒介产品的人群。你将学习根据年龄、性别、兴趣或生活方式对受众进行分类，并思考媒体制作方如何试图吸引和保持他们的注意力。不同的媒介产品瞄准不同的受众——一本青少年杂志和一期新闻简报面对的是全然不同的群体，它们在语言、图像和声音上的选择也体现了这一点。

Representation is about how media portrays people, places, events and ideas. The media does not simply mirror reality; it constructs a version of reality. For example, a photograph of a celebrity on a magazine cover has been chosen, edited and styled to create a particular impression. As a media student, you will learn to spot stereotypes, question what is being shown, and consider what might be left out.

再现涉及媒体如何呈现人物、地点、事件和观念。媒体并不只是简单地反映现实，而是建构了一种现实版本。例如，杂志封面上的一张名人照片，是经过挑选、编辑和造型处理，以营造特定印象的。作为一名媒体学习者，你将学会识别刻板印象，质疑所呈现的内容，并思考可能被忽视的部分。

The industry concept explores how media companies work, how they make money and how they distribute their products. Even in Year 7, you will touch on the basics of advertising revenue, subscription models and the role of regulators. Understanding the business side helps you see why certain content is made and why some voices are louder than others.

产业概念探讨媒体公司如何运作、如何盈利以及如何发行产品。即使在七年级，你也会接触到广告收入、订阅模式和监管机构角色的基础知识。了解商业层面有助于你明白为什么某些内容被制作出来，以及为什么有些声音比其他的更响亮。

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3. Genre and Narrative – The Building Blocks of Media | 类型与叙事——媒体的基石

Genre is a way of categorising media texts according to shared features. Action films, horror movies, sitcoms and news reports are all different genres, each with its own set of conventions. Conventions might include typical characters, settings, plot patterns, visual style or music. When you learn to recognise genre conventions, you can quickly predict what might happen in a text, but you can also appreciate when producers play with those expectations. In your Cambridge lessons, you will compare genres and even design a poster or trailer that fits a specific genre.

类型（genre）是根据共有特征将媒介文本分类的方式。动作片、恐怖片、情景喜剧和新闻报道都是不同的类型，每一种都有自己的一套惯例。这些惯例可能包括典型角色、场景、情节模式、视觉风格或音乐。学会识别类型惯例后，你不仅能快速预判文本的发展，还能体会创作者何时会打破这些预期。在剑桥课堂上，你将比较不同体裁，甚至设计一款符合特定类型的海报或预告片。

Narrative refers to the way a story is told. Even factual media, such as a documentary, has a narrative structure. The classic model includes a beginning (equilibrium), a disruption, a series of complications and a resolution. You will also learn about character roles, such as hero, villain and helper, and how editing and sound can shape the audience’s feelings throughout a story. Analysing narrative will help you understand not just what happens but how it is put together to engage viewers.

叙事（narrative）指的是讲述故事的方式。即使是纪录片这类事实性媒体，也有叙事结构。经典模式包括开端（平衡状态）、打破平衡、一系列冲突和结局。你还会学习英雄、反派、助手等角色功能，以及剪辑和声音如何在故事进程中引导观众的情感。分析叙事将使你不仅理解发生了什么，还能明白它是如何被组织起来吸引观众的。

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4. Exploring Moving Image Media: Film and Television | 探索动态影像媒体：电影与电视

Film and television are central to the Year 7 Media curriculum. You will watch short clips from a variety of genres and learn to identify camera shots, angles and movements. For example, a close-up shot draws you into a character’s emotions, while a high-angle shot can make a character look small or vulnerable. A tracking shot might follow a character to create a sense of speed or urgency. You will also begin to notice how lighting and colour contribute to the mood – a warm golden light often signals nostalgia or happiness, while blue-grey tones can suggest coldness or sadness.

电影和电视是七年级媒体课程的核心内容。你将观看来自多种类型的短片片段，并学习识别镜头景别、角度和运动。例如，特写镜头让你贴近角色的情感，而俯拍镜头则可能使角色显得渺小或脆弱。跟拍镜头跟随角色移动，可营造出速度感或紧迫感。你还会开始注意灯光与色彩如何营造氛围——温暖的金色光线通常暗示怀旧或幸福，而蓝灰色调则可能传递出冷漠或悲伤。

Sound is equally important in moving image media. You will distinguish between diegetic sound (which comes from the story world, such as dialogue or footsteps) and non-diegetic sound (added in post-production, such as background music or voice-over). Even a simple change in music can completely alter the interpretation of a scene. A summer task could be to mute a short film scene and guess which genre it belongs to, then watch it with sound and see if your guess was correct.

声音在动态影像媒体中同样重要。你将区分故事内声音（源自故事世界，如对话或脚步声）和非故事内声音（后期加入，如背景音乐或旁白）。哪怕只是音乐上的一个简单变化，也可能彻底改变对某个场景的解读。一个暑期小任务可以是：关掉声音看一段短片场景，猜测它属于什么类型，然后打开声音观看，验证你的猜测是否准确。

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5. Print Media: From Magazines to Newspapers | 印刷媒体：从杂志到报纸

Although much of our media consumption is digital, print media remains a key area of study in Year 7. You will examine magazine covers, newspaper front pages and advertisements. Every element on the page is placed there for a reason: the masthead, headline, cover lines, images and fonts all work together to attract a target audience and convey a message. For instance, a celebrity magazine typically uses bright colours, bold fonts and informal language to appeal to teenagers, while a broadsheet newspaper might use more subdued colours and formal language to suggest authority and seriousness.

虽然我们的媒体消费大部分转向了数字平台，印刷媒体仍是七年级学习的重要领域。你将分析杂志封面、报纸头版和广告。页面上的每一个元素都经过精心安排：报头、标题、封面导语、图片和字体共同作用，以吸引目标受众并传递信息。例如，青少年明星杂志通常采用明亮色彩、粗体字和非正式的语言吸引青少年，而一份大报则可能运用较为内敛的色彩和正式的语言，以显示权威性与严肃性。

You will also learn to analyse layout and composition. The ‘Z-pattern’ or ‘rule of thirds’ often guides how readers’ eyes move across a page. By understanding these visual hierarchies, you can explain why a particular story or image grabs your attention first. During your summer preparation, collect a few magazine covers or newspaper clippings and try to describe their design choices using simple media language.

你还会学习分析版面与构图。“Z形浏览模式”或“三分法”常常引导读者视线在页面上移动的方式。理解了这些视觉层次之后，你就能解释为什么某个故事或图片首先吸引你的注意力。在暑期预习中，不妨收集一些杂志封面或报纸剪报，尝试使用简单的媒体语言描述它们的设计选择。

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6. Digital and Social Media | 数字与社交媒体

Digital media is part of your everyday life, and Cambridge Year 7 Media acknowledges this. You will explore how social media platforms like Instagram, TikTok and YouTube shape the way we communicate and present ourselves. The course encourages you to think about the difference between a personal profile and a public post, the construction of online identity, and the algorithms that decide what appears in your feed. You do not need to be a tech expert – just curious about how the digital world works and how it influences the real world.

数字媒体是你日常生活的一部分，剑桥七年级媒体课程也承认这一点。你将探索 Instagram、TikTok 和 YouTube 等社交平台如何塑造我们交流和展示自我的方式。课程鼓励你思考个人主页与公开帖文之间的区别、网络身份的构建，以及决定你信息流内容的算法。你不需要成为技术专家，只要对数字世界的运作方式及其对现实世界的影响保持好奇心即可。

A key skill is learning to evaluate online sources. Fake news, clickbait and sponsored content are all designed to look like real information. In your lessons you will practise distinguishing reliable information from misleading content by checking the source, date, author and purpose. As a summer challenge, pick a viral story and see if you can trace it back to its original source and decide how trustworthy it really is.

一项关键技能是学会评估网络信息源。假新闻、标题党和赞助内容都被设计得看似真实信息。在课堂上，你将练习通过核查来源、日期、作者和目的来区分可靠信息与误导性内容。作为一项暑期挑战，请挑选一则爆款故事，试着追溯其原始来源，并判断它的可信度究竟有多高。

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7. Basic Media Analysis: The ‘Key Questions’ Approach | 基础媒体分析：“关键问题”法

To make sense of any media text, Cambridge students use a set of starting questions. Who created this? Who is the target audience? What techniques are used to attract attention? What is the intended message or purpose? What values or lifestyles are being represented? These questions form a simple framework that you can apply to a film trailer, a billboard advert or a YouTube thumbnail. Writing down your answers helps you move from impressions to structured analysis.

为了理解任何媒介文本，剑桥学生使用一套起始问题。谁创作了这个？目标受众是谁？使用了哪些技巧来吸引注意力？意图传递的信息或目的是什么？呈现了哪些价值观或生活方式？这些问题构成一个简单框架，你可以将其应用于电影预告片、广告牌或 YouTube 缩略图。写下你的答案有助于从直觉印象转向结构化分析。

Practice with something familiar, such as your favourite cartoon or a breakfast cereal advertisement. Ask the questions out loud, then write a few sentences of analysis. You might notice that the bright colours are aimed at children, the cheerful music creates a happy mood, and the characters are simplified to make the product seem fun and accessible. This is exactly the sort of thinking your Media teacher will encourage from day one.

可以先从熟悉的内容入手，比如你最喜欢的卡通片或一个早餐麦片广告。大声提出这些问题，然后写出几句分析。你可能会注意到，鲜艳的色彩瞄准儿童，欢快的音乐营造愉悦情绪，角色被简化以便让产品看起来有趣又容易接近。这正是你的媒体老师从第一节课起就会鼓励的思考方式。

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8. How to ‘Read’ an Image: Mise-en-Scène and Visual Codes | 如何“阅读”图像：场面调度与视觉符码

‘Mise-en-scène’ is a French term that means everything placed in front of the camera. It includes setting, lighting, costume, props and the positioning of characters. When you ‘read’ an image, you look at each of these elements and ask what they communicate. A character standing in a messy bedroom wearing an old uniform tells a very different story from one standing in a sleek office in a sharp suit. Both scenes have been deliberately arranged to create meaning.

“Mise-en-scène”是一个法语术语，指放置在摄影机前的所有事物，包括场景、灯光、服装、道具和角色站位。当你“阅读”一幅图像时，应逐一审视这些元素并问自己它们传达了何种信息。一个穿着旧校服站在杂乱卧室里的角色，与一个身着笔挺西装站在整洁办公室里的角色，讲述着截然不同的故事。两种场景都经过精心安排以创造意义。

Visual codes also include colour symbolism, body language and facial expressions. In many Western media, white often stands for purity, red for danger or passion, and black for mystery or evil – though these meanings can vary across cultures. An acute summer activity is to pause a film at a dramatic moment, describe the mise-en-scène elements you see, and sketch them quickly with labels. This trains your observation skills and media vocabulary.

视觉符码还包括色彩象征、身体语言和面部表情。在许多西方媒体中，白色常代表纯洁，红色代表危险或激情，黑色代表神秘或邪恶——尽管这些含义在不同文化中可能有所不同。一个有趣的暑期活动是：在电影最戏剧性的时刻按下暂停，描述你所看到的场面调度元素，并快速画出带有标注的速写。这能锻炼你的观察能力和媒体词汇。

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9. Summer Activity 1: Create a Media Diary | 暑期活动一：创建媒体日记

For one week, record every media encounter you have: the YouTube video you watched, the advert on a bus, the game you played, the film streaming in the background. Note the time, platform, genre and how you felt. At the end of the week, look for patterns. Are you mostly a passive viewer or an active participant? Which platforms dominate your time? This diary will become a brilliant starting point for discussions in your first media lessons, and it helps you become more aware of your own media habits.

利用一周时间，记录你接触到的每一种媒体：你看过的 YouTube 视频、公交车上的广告、玩过的游戏、在背景中播放的电影。记下时间、平台、类型以及你的感受。一周结束时寻找规律。你主要是被动观看还是积极参与？哪些平台占据了你的大部分时间？这本媒体日记将成为第一节媒体课上精彩讨论的起点，也能帮你更清楚地认识自己的媒体使用习惯。

Go a step further and add one sentence of analysis for each entry. For example: ‘The gaming video used rapid cuts and loud music to keep me excited,’ or ‘The toothpaste advert showed a smiling dentist to build trust.’ This tiny exercise turns you from consumer into analyst and will greatly benefit your Year 7 start.

更进一步，为每一条记录添加一句分析。例如：“那条游戏视频使用了快速剪辑和响亮音乐让我保持兴奋”，或“牙膏广告展示了一位微笑的牙医来建立信任感”。这个小练习将你从消费者转变为分析者，对你顺利开始七年级的学习大有裨益。

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10. Summer Activity 2: Rewrite a TV Advert | 暑期活动二：改写一个电视广告

Choose a 30-second television or online advert that you often see. Watch it several times and write down the target audience, the main message, and the techniques used (humour, music, celebrity endorsement, repetition). Then imagine you need to sell the same product to a completely different audience – for example, turn a toy advert aimed at children into one aimed at grandparents. Write a new script or draw a new storyboard showing how you would change the setting, language, music and casting.

选择一则你经常看到的 30 秒电视或网络广告，反复观看几遍，写下目标受众、主要信息和所用技巧（幽默、音乐、名人代言、重复）。然后想象你需要将同一产品卖给一个完全不同的受众——例如，把一则面向儿童的玩具广告改为一则面向祖父母的广告。写一份新的脚本或画一幅新的故事板，展示你将如何改变场景、语言、音乐和选角。

This project introduces you to the creative side of Media Studies and helps you understand that every media decision is intentional. You can present your final idea as a simple written piece, a voice memo or a hand-drawn plan – there is no ‘right’ format. The goal is to think like a media producer and have fun exploring alternative messages.

这个项目能带你体验媒体学习创造性的一面，并让你明白每一个媒体决策都是有意图的。你可以用简单的书面说明、语音备忘录或手绘计划来展示你的最终想法——没有“唯一正确”的形式。目标是像媒体制作人一样思考，在探索不同信息的过程中享受乐趣。

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11. Bridging into Year 7: Skills and Expectations | 衔接到七年级：技能与期望

As you prepare for Year 7 Cambridge Media, focus as much on soft skills as on subject knowledge. Collaboration is central: many tasks will be done in pairs or groups, so practising how to share ideas and give constructive feedback is valuable. You will also need to keep a simple folder or digital portfolio where you collect examples, notes and drafts. Organisation and a willingness to try are more important than having any previous technical experience.

在为七年级剑桥媒体课程做准备时，既要关注学科知识，也要重视软技能。团队合作是核心：许多任务会两人一组或小组完成，因此练习如何分享想法和给出建设性反馈非常重要。你还需要建立一个简单的文件夹或数字作品集，用来收集案例、笔记和草稿。条理性和乐于尝试的心态，比任何先前的技术经验都更为重要。

Your teacher will encourage you to use correct media terminology from the very beginning. Words like ‘connotation’, ‘denotation’, ‘target audience’, ‘layout’, ‘slogan’ and ‘close-up’ will become part of your everyday classroom vocabulary. You can start a personal glossary now and begin adding terms as you come across them in films, adverts or online articles. This will give you confidence and a head start.

你的老师会从一开始就鼓励你使用正确的媒体术语。“内涵”“外延”“目标受众”“版面布局”“广告语”“特写”等词语将成为你日常课堂词汇的一部分。你可以现在就建立一个个人的术语表，每当在电影、广告或网络文章中遇见新词汇时就添加进去。这将给你带来自信和先发优势。

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12. Glossary and Useful Resources | 术语表与实用资源

Here is a quick reference table of terms you will hear often in your first term. Keep this list handy and add your own words as the course progresses.

以下是你会在第一学期经常听到的术语速查表。请将此列表放在手边，并随着课程推进不断补充新词汇。

English Term	中文术语	Simple Definition
Audience	受众	The group of people a media product is made for.
Representation	再现	How media portrays people, places or events.
Genre	类型	A category of media with shared conventions.
Connotation	内涵	The ideas or feelings a word or image suggests.
Denotation	外延	The literal, obvious meaning of a word or image.
Narrative	叙事	The way a story is structured and told.
Close-up	特写	A camera shot that tightly frames a subject.
Mise-en-scène	场面调度	Everything visible in the frame: setting, lighting, costume.
Slogan	广告语	A catchy phrase used to sell a product or idea.
Storyboard	故事板	A sequence of drawings showing the planned shots.

For further inspiration, explore the BBC Bitesize Media Studies pages, watch behind-the-scenes documentaries about filmmaking, or simply pay closer attention to the adverts before your favourite online videos. The more you look, the more you will see. Welcome to Media Studies – your journey starts now.

如果想获得更多灵感，可以浏览 BBC Bitesize 媒体研究页面、观看关于电影制作的幕后纪录片，或者只是更留意你最爱网络视频播放前的广告。你看得越多，就会发现得越多。欢迎来到媒体学习的世界——你的旅程现在正式开始。

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