Year 7 Cambridge Business: Case Study Practice | 剑桥七年级商务：案例分析实战演练

📚 Year 7 Cambridge Business: Case Study Practice | 剑桥七年级商务：案例分析实战演练

Case studies are a fantastic way to learn business because they show how real-life decisions are made. In Year 7 Cambridge Business, you will often read a short story about a small enterprise and answer questions. This article will walk you through a full practice case study, teaching you how to identify key business concepts, calculate costs and profit, and give well-explained advice. By the end, you will feel confident tackling any case study question that comes your way.

案例学习是学习商务的绝佳方式，因为它们展示了现实生活中如何做出决策。在剑桥七年级商务课程中，你经常会读到一个关于小企业的简短故事并回答问题。本文将带你完成一个完整的实战案例分析练习，教你如何识别关键商务概念、计算成本与利润，并提出有充分解释的建议。最后，你将充满信心地应对任何案例分析题目。

1. What is a Business Case Study? | 什么是商务案例分析？

A business case study is a description of a real or imagined business situation. It usually presents a problem, some data, and asks you to apply your knowledge. For example, a case might describe a boy selling homemade cookies and ask you to suggest ways to boost his profit. Your job is to think like a business analyst, using the terms you have learned in class.

商务案例分析是对真实或虚构商业情境的描述。它通常会呈现一个问题、一些数据，并要求你运用所学知识。例如，一个案例可能描述一个卖自制饼干的男孩，并让你提出增加利润的方法。你的任务是像商业分析师一样思考，运用课堂上学到的术语。

The key skills tested are: identifying business concepts (such as costs, revenue and entrepreneurship), performing simple calculations, and making justified recommendations. Always support your answers with evidence from the case text, not just your own opinions.

测试的关键技能是：识别商务概念（如成本、收入和企业家精神）、进行简单计算以及提出有合理依据的建议。始终使用案例中的证据来支持你的答案，而不仅仅是个人看法。

A good case study answer shows that you can connect theory to a real-world scenario. Practice is the best way to improve.

一份优秀的案例分析答案展示了你将理论与真实情境联系起来的能力。练习是提高的最佳途径。

2. Meet Our Case: Alex’s Lemonade Stand | 我们的案例：亚历克斯的柠檬水摊

Alex is a 13-year-old who wants to earn extra money during summer break. He decides to set up a lemonade stand in his front yard. He has $50 saved up to start. A stall permit from the local council costs $10 (non-refundable). Ingredients for one cup of lemonade cost $0.30. He plans to sell each cup for $1. He can make up to 100 cups per day with his equipment, but he realistically expects to sell about 60 cups daily. Alex also has the option to help his neighbour with gardening for $20 per day, but he would have to give up the lemonade stand on that day. This simple story is packed with business ideas — let us unpack it step by step.

亚历克斯是一个13岁的孩子，想在暑假赚些零花钱。他决定在自家前院摆一个柠檬水摊。他有50美元积蓄。向当地政府申请摊位许可证需要10美元（不可退还）。每杯柠檬水的配料成本为0.30美元。他计划每杯卖1美元。他的设备每天最多能制作100杯，但他实际预计每天能卖出大约60杯。亚历克斯还有一个选择，帮邻居修剪花园每天可以赚20美元，但那一天他就不能经营柠檬水摊了。这个简短的故事充满了商务概念——我们来一步步分析。

3. Identifying Business Concepts in Context | 在情境中识别商务概念

First, we identify the main business concepts. Alex is an entrepreneur — someone who takes the risk of starting a business. His enterprise is a sole trader, meaning he owns and runs it alone. The product is a good (lemonade), not a service. He faces costs, generates revenue, and hopes to make a profit. He also has an opportunity cost when he chooses the stand over gardening.

首先，我们识别主要的商务概念。亚历克斯是一名企业家——他承担了创业的风险。他的企业是个体经营户，意味着他独自拥有并经营。产品是一种商品（柠檬水），而非服务。他面临成本，产生收入，并希望盈利。当他选择柠檬水摊而不是修剪花园时，也存在机会成本。

When reading a case, highlight or list these terms: entrepreneur, sole trader, fixed cost, variable cost, revenue, profit, opportunity cost, and demand. Knowing these will help you structure your answers logically.

当你阅读案例时，突出或列出这些术语：企业家、个体经营户、固定成本、可变成本、收入、利润、机会成本和需求。了解这些有助于你逻辑清晰地组织答案。

Always ask: ‘What business idea is this sentence showing?’

永远要问自己：“这句话体现了什么商务概念？”

4. Analysing Costs: Fixed vs Variable | 成本分析：固定成本与可变成本

Total costs are split into fixed and variable. Fixed costs do not change with the quantity produced. In Alex’s case, the stall permit of $10 is a fixed cost — he must pay it whether he sells 1 cup or 100 cups. Other examples include rent or insurance.

总成本分为固定成本和可变成本。固定成本不随生产数量的变化而变化。在亚历克斯的案例中，10美元的摊位许可证是一项固定成本——无论他卖出1杯还是100杯，他都必须支付。其他例子包括租金或保险。

Variable costs change directly with output. For Alex, the ingredient cost of $0.30 per cup is variable. If he sells 60 cups, his total variable cost is 60 × $0.30 = $18. If he sells 100 cups, it becomes $30. Variable costs are sometimes called direct costs.

可变成本直接随产出变化。对亚历克斯来说，每杯0.30美元的配料成本就是可变成本。如果他卖出60杯，总可变成本为

Published by TutorHao | Year 7 商务 Revision Series | aleveler.com

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