Year 10 WJEC Media Studies: Case Study & Practical Analysis | 十年级WJEC媒体研究：案例分析与实战演练

📚 Year 10 WJEC Media Studies: Case Study & Practical Analysis | 十年级WJEC媒体研究：案例分析与实战演练

In WJEC GCSE Media Studies, being able to analyse an unseen media text is a vital skill. This article will guide you through a practical case study approach, using a real poster from the film ‘Spider-Man: Across the Spider-Verse’ to demonstrate how to apply media concepts such as language, representation, audience and industry.

在WJEC GCSE媒体研究中，能够分析一篇未见过的媒体文本是一项至关重要的技能。本文将通过一个实用的案例研究方法，使用电影《蜘蛛侠：纵横宇宙》的真实海报，指导你如何应用媒体概念，如媒体语言、表征、受众和产业。

1. Understanding the Case Study Approach | 理解案例研究的方法

A case study in media studies involves in-depth analysis of a specific media product. This method allows you to apply theoretical frameworks to a real-world example, making your exam answers more detailed and convincing.

媒体研究中的案例研究是指对特定媒体产品进行深入分析。这种方法让你能够将理论框架应用到真实例子中，使你的考试答案更加详细和有说服力。

For your exam, you might be given a film poster, a magazine cover, or a video game advertisement. The skills you learn through repeated practice with different texts will help you quickly decode any unseen product under timed conditions.

在考试中，你可能会拿到一张电影海报、杂志封面或电子游戏广告。通过反复练习不同文本所培养的技能，将帮助你在限时条件下快速解码任何未见过的产品。

2. Choosing Your Media Text: The Spider-Verse Poster | 选择你的媒体文本：《蜘蛛侠：纵横宇宙》海报

We will focus on the official theatrical poster for ‘Spider-Man: Across the Spider-Verse’. This vibrant, multi-character poster offers rich opportunities for analysis because it uses bold visual codes and features diverse representation.

我们将重点分析《蜘蛛侠：纵横宇宙》的官方院线海报。这张充满活力、角色众多的海报为分析提供了丰富的机会，因为它使用了大胆的视觉符码并展示了多元化的表征。

The poster shows Miles Morales in a dynamic, upside-down pose at the centre, surrounded by multiple Spider-People from different dimensions. The background is a colourful, chaotic collage of comic-book halftone dots and action lines, with the title in bold, graffiti-style lettering.

海报中央是迈尔斯·莫拉雷斯以动感的倒挂姿势呈现，周围环绕着来自不同次元的众多蜘蛛侠。背景是色彩缤纷、充满混乱感的漫画网点和动作线条拼贴，标题则采用了粗犷的涂鸦风格字体。

3. Media Language: Visual Codes | 媒体语言：视觉符码

Visual codes include colour, clothing, props, setting and typography. The poster uses a neon, high-contrast colour palette — mainly pink, blue and purple — to create an energetic, urban comic-book feel. Miles’s iconic black-and-red suit with spray-paint details immediately signals his identity and his creative, street-art background.

视觉符码包括色彩、服装、道具、场景和字体。海报使用了霓虹、高对比度的色彩搭配——主要是粉色、蓝色和紫色——营造出充满活力、都市漫画的感觉。迈尔斯标志性的黑红战衣带有喷漆细节，立即表明了他的身份以及他富有创造力、街头艺术的背景。

The graffiti-style title font reinforces the film’s setting in Brooklyn and the protagonist’s connection to street culture. The chaotic layout, with overlapping images and diagonal lines, suggests the multiple universes colliding and the fast-paced action audiences can expect.

涂鸦风格的标题字体强化了影片以布鲁克林为背景以及主角与街头文化的联系。混乱的版式设计，图像重叠、斜向线条，暗示了多重宇宙的碰撞以及观众可以期待的快节奏动作。

4. Media Language: Technical Codes | 媒体语言：技术符码

Technical codes in print media include camera angles, shot types, lighting and composition. Although a poster is a static image, it mimics photographic techniques. The central framing places Miles in a medium close-up, creating a personal connection with the viewer, while his upside-down posture is a high-angle shot that conveys disorientation and the gravity-defying nature of Spider-Man.

平面媒体中的技术符码包括镜头角度、镜头类型、灯光和构图。虽然海报是静态图像，但它模仿了摄影技巧。中心构图将迈尔斯置于中景特写中，与观众建立个人联系，而他倒挂的姿势是一个高角度镜头，传达了迷失方向感和蜘蛛侠无视重力的特性。

The lighting appears high-key, with no deep shadows, giving the poster a vibrant, inclusive feel rather than a dark or menacing tone. The depth of field is manipulated so that Miles is in sharp focus while the background Spider-People and cityscape are slightly blurred, drawing attention to the hero.

灯光看似是高调光，没有深重的阴影，赋予海报一种充满活力、包容的感觉，而不是黑暗或威胁的基调。景深被处理成迈尔斯清晰对焦，而背景的蜘蛛侠和城市景观稍显模糊，从而将注意力吸引到英雄身上。

5. Media Language: Narrative Codes | 媒体语言：叙事符码

Even in a single image, we can identify narrative codes following Roland Barthes’ theory. The ‘enigma code’ is present: why are there so many Spider-People? Will they fight together or against each other? The poster teases this mystery, encouraging audiences to watch the film to find answers.

即便在一张图像中，我们也能根据罗兰·巴特的理论识别叙事符码。”谜题符码” 就明显存在：为什么有这么多蜘蛛侠？他们会并肩作战还是互相争斗？海报设置了这个谜团，鼓励观众观看电影以寻找答案。

The ‘action code’ is conveyed through the characters’ dynamic poses — many are shown throwing punches or swinging, which implies the film will contain extensive action sequences. Additionally, the tagline “The Multiverse unleashed” (or similar

Published by TutorHao | Year 10 媒体 Revision Series | aleveler.com

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