Worksheet Answers – Chapter 7: Marketing | 第7章练习答案：市场营销

📚 Worksheet Answers – Chapter 7: Marketing | 第7章练习答案：市场营销

This resource provides model answers for a typical Cambridge A-Level Business Chapter 7 worksheet on marketing. The answers cover key definitions, calculations, analytical points and evaluation skills required by the 9609 syllabus. Use the paired English-Chinese explanations to check understanding and improve exam technique.

本资源为剑桥 A-Level 商务第7章市场营销练习提供标准答案。答案涵盖考纲要求的关键定义、计算、分析要点与评估技巧。请利用中英对照解释检查理解并提升应试能力。

1. Define marketing and explain its role in a business | 定义市场营销并解释其在企业中的作用

Marketing is the management process responsible for identifying, anticipating and satisfying customer needs profitably. It is not just advertising or selling; it involves research, product design, pricing, distribution and after-sales service.

市场营销是负责识别、预测并盈利地满足客户需求的管理过程。它不仅是广告或销售，还包括市场调研、产品设计、定价、分销和售后服务。

Its role is to create value for customers and build lasting relationships, which in turn helps the business achieve objectives such as revenue growth, market share and customer loyalty. Without effective marketing, even a technically excellent product may fail because customers

Published by TutorHao | A-Level 商务 Revision Series | aleveler.com

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