Year 7 WJEC Media: Summer Prep and Bridging Course | 七年级WJEC媒体：暑期预习与衔接课程

📚 Year 7 WJEC Media: Summer Prep and Bridging Course | 七年级WJEC媒体：暑期预习与衔接课程

Summer is the perfect time to get a head start on your Year 7 WJEC Media Studies journey. This bridging guide will introduce you to the key ideas, terms and skills you will explore in the classroom, helping you feel confident and excited about the subject. From understanding how media shapes our world to creating your own simple media products, you will discover that media is everywhere and fun to learn.

暑假是提前开启七年级WJEC媒体研究学习旅程的绝佳时机。这份衔接指南将带你了解课堂上将要探索的核心概念、术语和技能，让你对这门学科充满信心和期待。从理解媒体如何塑造我们的世界，到亲手创作简单的媒体作品，你会发现媒体无处不在，学习起来也充满乐趣。

1. What is Media Studies? | 什么是媒体研究？

Media Studies is the subject where you learn to analyse, understand and create media. It looks at everything from films, TV shows, adverts and video games to social media posts, news websites and podcasts. You will become a critical thinker who asks why a media product was made, who it is for and how it tries to influence us.

媒体研究是一门学习分析、理解和创作媒体的学科。它涵盖电影、电视节目、广告、电子游戏，以及社交媒体帖子、新闻网站和播客等各种内容。你会成为一名批判性思考者，去追问一个媒体产品为何被制作、为谁而做、又是如何试图影响我们的。

In Year 7, you will start by recognising the media you use every day. You might already watch YouTube, use TikTok, or play online games. Media Studies helps you look at these activities with new eyes, seeing patterns, techniques and purposes you never noticed before.

在七年级，你会从认识自己每天使用的媒体开始。你可能已经在看YouTube、用TikTok或玩网络游戏。媒体研究帮助你用全新的眼光看待这些活动，发现你之前从未注意过的模式、技巧和目的。

2. Media Forms and Platforms | 媒体形式与平台

Media can be divided into different forms such as print, broadcast and digital. Print media includes newspapers, magazines and posters. Broadcast media covers television and radio. Digital media refers to content on websites, apps and social networking sites. Each form has its own rules and ways of reaching audiences.

媒体可分为印刷媒体、广播媒体和数字媒体等不同形式。印刷媒体包括报纸、杂志和海报；广播媒体涵盖电视和广播；数字媒体则指网站、应用程序和社交网站上的内容。每种形式都有其自身的规则和触达受众的方式。

In WJEC Media, you will study a range of platforms like the BBC, Netflix and YouTube. Understanding the features of each platform helps you see why certain content works better on one than another. For example, short, vertical videos are designed for mobile viewing on TikTok, while longer dramas suit a streaming service.

在WJEC媒体课程中，你会学习BBC、Netflix和YouTube等一系列平台。了解每个平台的特点，能帮助你明白为什么某些内容在某个平台上效果更好。例如，竖屏短视频是为在TikTok上手机观看而设计的，而较长的剧集则更适合流媒体服务。

3. Key Media Concepts: Media Language | 关键媒体概念：媒体语言

Media language is the set of codes and conventions used to create meaning. Camera shots, angles, lighting, colour, sound and editing are all part of media language. In print or online media, layout, font, images and slogans work together to send a message. Learning these elements is like learning a new vocabulary.

媒体语言是用于创造意义的一套符码和惯例。镜头景别、拍摄角度、光线、色彩、声音和剪辑都是媒体语言的组成部分。在印刷或网络媒体中，版面布局、字体、图像和标语共同传递信息。学习这些元素就像学习一门新的词汇。

When you analyse a poster or a scene from a film, you will ask questions like: Why is the character shown in close-up? What mood does the dark lighting create? How does the music make me feel? These questions help you crack the code of any media text.

当你分析一张海报或电影的一个场景时，你会问这样的问题：为什么这个角色用特写镜头表现？昏暗的光线营造出什么氛围？这段音乐让我产生什么感受？这些问题能帮助你破解任何媒体文本的密码。

4. Key Media Concepts: Representation | 关键媒体概念：再现

Representation looks at how media portrays people, places, events and ideas. It is never simply a mirror of reality; it is a construction. Media producers select what to show and how to show it, shaping our view of the world. Common areas of study include gender, ethnicity, age and social groups.

再现研究的是媒体如何描绘人物、地点、事件和观念。它从来不是现实的简单镜像，而是一种建构。媒体生产者选择展示什么以及如何展示，从而塑造我们对世界的看法。常见的研究领域包括性别、种族、年龄和社会群体。

In Year 7, you will look at examples like how superheroes are represented in films or how families appear in TV adverts. You will discuss whether these representations are fair, realistic or stereotyped. This helps you become more aware of the media messages you absorb every day.

在七年级，你将观察超级英雄在电影中如何被再现，或者家庭在电视广告中如何被呈现等例子。你将讨论这些再现是否公正、真实或者刻板。这会让你更清醒地意识到自己每天吸收的媒体信息。

5. Key Media Concepts: Audience | 关键媒体概念：受众

Every media product is made for an audience. That audience can be broad (like a family movie) or niche (like a podcast for fans of a specific game). Knowing the audience helps producers decide on content, style and platform. Audience demographics include age, gender, interests and location.

每一个媒体产品都是为受众而制作的。受众可以很广泛（如一部合家欢电影），也可以很小众（如一个为特定游戏粉丝制作的播客）。了解受众有助于生产者决定内容、风格和平台。受众的人口统计特征包括年龄、性别、兴趣和地理位置。

You will also think about how audiences use media. Some watch to be entertained, others to learn or to connect with friends. You will explore how media can influence audiences’ opinions and behaviour, and how audiences sometimes create their own content in response.

你还会思考受众如何使用媒体。有些人观看媒体是为了娱乐，有些人是为了学习或与朋友保持联系。你将探索媒体如何影响受众的观点和行为，以及受众有时如何创作自己的内容作为回应。

6. Key Media Concepts: Institution | 关键媒体概念：机构

Media institutions are the organisations that produce and distribute media. Examples include film studios like Disney, broadcasters such as the BBC, and digital platforms like YouTube. Institutions have their own values, commercial goals and regulations that shape the content they make.

媒体机构是生产和传播媒体的组织。例如迪士尼这样的电影制片厂、BBC这样的广播公司，以及YouTube这样的数字平台。机构有着自己的价值观、商业目标和规定，这些都塑造着它们所制作的内容。

WJEC Media introduces you to the idea that media is a business. You will see how advertising, subscription fees and merchandise sales fund the programmes and websites you enjoy. Understanding institutions helps explain why some content is free and some is behind a paywall.

WJEC媒体课程让你认识到媒体是一门生意。你将看到广告、订阅费和周边商品销售如何为你喜爱的节目和网站提供资金。理解机构有助于解释为什么有些内容是免费的，而有些内容则需要付费。

7. Narrative and Genre | 叙事与类型

Narrative means story. Media texts, from news reports to films, all use narrative structures to organise events and engage audiences. You will learn about basic story patterns, such as a hero’s journey, and how conflict, climax and resolution build a gripping narrative.

叙事即故事。从新闻报道到电影，各种媒体文本都使用叙事结构来组织事件并吸引受众。你将学习基本的故事情节模式，例如英雄的旅程，以及冲突、高潮和结局如何构建扣人心弦的叙事。

Genre is a category of media that shares common features. For example, horror films often use dark settings, jump scares and scary music. Understanding genre helps audiences know what to expect and helps producers follow or twist conventions to keep things fresh.

类型是指共享共同特征的一类媒体。例如，恐怖片通常使用暗黑场景、突发惊吓和恐怖音乐。理解类型既有助于受众知道可以期待什么，也有助于生产者遵循或颠覆惯例来保持新鲜感。

8. Analysing Media Texts Step by Step | 逐步分析媒体文本

In class, you will practise analysing media texts using a structured approach. Start by describing what you see or hear. Then move on to link those details to media language: what camera shot is used? What colours dominate? Finally, explain the effect on the audience and what meaning is being made.

在课堂上，你会练习用结构化的方法分析媒体文本。首先描述你看到或听到的内容，然后将这些细节与媒体语言联系起来：用了什么镜头？哪些颜色占主导？最后解释对受众的影响以及产生了什么意义。

A simple framework to remember is ‘what, how, why’. What is the media product? How is it constructed using media language and representation? Why was it made and what might the audience response be? This framework makes analysis manageable even for beginners.

一个易记的简单框架是”什么、如何、为什么”。这个媒体产品是什么？它是如何运用媒体语言和再现来构建的？它为什么被制作出来，受众可能如何回应？这个框架让分析即使是初学者也能轻松驾驭。

9. Creating Your Own Media | 创作你自己的媒体作品

Media Studies isn’t just about analysis; it’s also about creating. You will have practical tasks like designing a film poster, storyboarding a short scene, or planning a social media campaign. These activities let you apply the concepts you learn and experiment creatively.

媒体研究不仅仅关乎分析，也关乎创作。你将完成一些实践任务，例如设计电影海报、为短片绘制分镜头脚本，或策划一次社交媒体推广活动。这些活动让你应用所学概念并进行创造性尝试。

Before you begin production, you will plan carefully. This might involve sketching layouts, writing scripts or choosing a soundtrack. Planning is a key skill in media production because it helps you communicate your ideas clearly and save time when making.

在开始制作之前，你会仔细进行规划。这可能包括绘制版面草图、编写脚本或选择配乐。规划是媒体制作中的一项关键技能，因为它能帮助你清晰地传达想法，并在制作时节省时间。

10. Media Literacy and Responsibility | 媒介素养与责任

Being media literate means being able to access, evaluate and create media in a safe, responsible way. In Year 7, you will discuss issues like fake news, online privacy and copyright. These lessons help you become a responsible digital citizen who can spot misleading content.

具备媒介素养意味着能够以安全、负责任的方式获取、评价和创作媒体。在七年级，你将讨论假新闻、网络隐私和版权等问题。这些课程帮助你成为能够识别误导性内容的负责任的数字公民。

You will also explore how media can be used for positive change, such as raising awareness about environmental issues or supporting a community. Understanding your own media footprint is an important part of becoming a thoughtful media user and creator.

你还会探索媒体如何被用于积极的改变，例如提高对环境问题的认识或支持某个社群。了解自己的媒体足迹是成为一个深思熟虑的媒体使用者和创作者的重要一环。

11. Summer Bridging Activities | 暑期衔接活动

To prepare for your WJEC Media course, try keeping a simple media diary for a week. Note down every media product you use or encounter 一 from the radio at breakfast to a billboard on the way to the shops. Think about who made each one and why you paid attention to it.

为了给WJEC媒体课程做好准备，试着写一周简单的媒体日记。记下你使用或遇到的每一个媒体产品——从早餐时的广播，到去商店路上的一块广告牌。想一想每个产品是谁制作的，以及你为什么注意到了它。

Another fun task is to remake a poster for your favourite film or game. Use a smartphone or tablet to take your own photo, come up with a new tagline, and think about the colours and fonts that best match the mood. This is a low-tech way to play with media language and representation.

另一个有趣的任务是为最喜欢的电影或游戏重新制作一张海报。用智能手机或平板电脑拍一张自己的照片，想一句新的广告语，并思考最匹配氛围的色彩和字体。这是一种低成本的方法来玩转媒体语言和再现。

Watch an episode of a children’s TV drama and write down three things you notice about the camera, sound or editing. Try to explain what effect each technique has. This builds the analysis habit that will be essential throughout the course.

观看一集儿童电视剧，并写下你注意到的关于镜头、声音或剪辑的三个要点。尝试解释每种技巧产生了什么效果。这将培养分析习惯，这一习惯对整个课程都至关重要。

12. Preparing for Your First Lesson | 为第一堂媒体课做准备

When you begin Year 7 Media, bring your curiosity and willingness to talk about what you watch and play. Be ready to share your media diary or poster remake. Your teacher will guide you through the key concepts, but the subject comes alive when you connect it to your own experiences.

当你开始七年级媒体课时，带上你的好奇心，以及谈论自己观看和玩乐内容的意愿。准备好分享你的媒体日记或重新设计的海报。老师会引导你掌握关键概念，但只有当你将它与自己的经历联系起来时，这门学科才会真正鲜活起来。

Remember that there are no right or wrong personal opinions 一 but opinions need to be backed up with evidence from the media text. So start practising phrases like ‘This close-up makes the character look powerful because…’ and you will already be thinking like a Media Studies student.

记住，个人观点没有对错之分——但观点需要用媒体文本中的证据来支撑。所以，开始练习像”这个特写让角色显得很强大，因为……”这样的表述，你就已经在像一名媒体研究学生那样思考了。

Published by TutorHao | Media Revision Series | aleveler.com

更多咨询请联系16621398022（同微信）