Year 10 SQA Business: Case Study Practical Drills | Year 10 SQA 商务：案例分析实战演练

📚 Year 10 SQA Business: Case Study Practical Drills | Year 10 SQA 商务：案例分析实战演练

Case studies are at the heart of SQA Business assessments. They test your ability to apply knowledge to real-world scenarios, analyse data, and make justified decisions. This article provides a structured drill to build your case-study skills step by step.

案例分析是 SQA 商务考试的核心。它考查你将知识运用于真实情境、分析数据并做出合理论证的能力。本文将提供一个结构化的实战演练，帮助你逐步建立案例分析技能。

1. What is a Business Case Study? | 什么是商务案例研究？

A business case study presents a fictional or real company’s situation, including background, financial figures, market data, and specific challenges. Your task is to diagnose problems and propose solutions using business concepts.

商务案例研究呈现一个虚构或真实公司的情况，包括背景、财务数据、市场数据和具体挑战。你的任务是运用商务概念诊断问题并提出解决方案。

In SQA exams, case studies can be standalone or part of a longer question. They often require you to ‘discuss,’ ‘justify,’ or ‘recommend’—always read the command words carefully.

在 SQA 考试中，案例研究可能独立出现，也可能作为大题的组成部分。题目通常要求你“讨论”“论证”或“推荐”——务必仔细阅读指令词。

Case studies are designed to mirror the complexity of actual business. No single right answer exists, but the quality of your reasoning and use of evidence is what earns marks.

案例研究旨在模拟真实商业的复杂性。不存在唯一正确答案，但你的推理质量和证据运用才是得分关键。

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2. Step-by-Step Approach to Case Analysis | 案例分析的分步方法

Start by reading the case study twice: first for a general understanding, second to highlight key facts, figures, names, and dates.

首先阅读案例两遍：第一遍了解大意，第二遍标注关键事实、数字、人名和日期。

Next, identify the stakeholders involved and the core problem. Ask yourself: ‘What is the business trying to achieve?’ and ‘What is preventing it from doing so?’

接着，识别涉及的利益相关者和核心问题。问自己：“该企业试图实现什么目标？”“是什么阻碍了它？”

Finally, link each issue to a relevant business concept such as the marketing mix, break-even analysis, or motivation theory. This linkage is crucial for high marks.

最后，将每个问题与相关的商务概念（如营销组合、盈亏平衡分析或激励理论）联系起来。这种联系是获得高分的关键。

Create a quick framework on scrap paper: SWOT, PESTEC, stakeholders, financial ratios, and possible solutions. This plan keeps your answer focused.

在草稿纸上快速搭建框架：SWOT、PESTEC、利益相关者、财务比率和可能的解决方案。这个计划能让答案保持聚焦。

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3. Identifying the Core Problem | 识别核心问题

Often the case study contains several problems, but there is usually one main issue. It could be falling sales, high staff turnover, or cash flow shortages.

案例通常包含多个问题，但往往有一个主要问题，如销售额下降、员工流失率高或现金流短缺。

To find the core problem, look for repeated complaints, a sharp decline in a key metric, or a sudden change in the external environment mentioned at the start.

要找到核心问题，可以寻找反复出现的投诉、关键指标的急剧下降或开头提及的外部环境突变。

Express the core problem in one clear sentence. For example: ‘The firm’s profitability is declining due to increased competition and outdated machinery.’

用一句清晰的话表达核心问题。例如：“由于竞争加剧和设备老旧，该公司的盈利能力正在下滑。”

Beware of confusing symptoms with root causes. A fall in revenue is a symptom; the root cause might be an undifferentiated product or poor customer service.

当心混淆症状与根本原因。收入下降是症状；根本原因可能是产品缺乏差异化或客户服务差。

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4. Internal Analysis: SWOT | 内部环境分析：SWOT

SWOT analysis helps you organise internal strengths and weaknesses, plus external opportunities and threats. Create a simple table or bullet points from the case evidence.

SWOT 分析帮助你梳理内部的优势与劣势，以及外部的机会与威胁。根据案例信息制作简单的表格或要点。

Strengths might include a loyal customer base, a strong brand, or skilled staff. Weaknesses could be high debt, limited product range, or poor location.

优势可能包括忠实的客户群、强大的品牌或熟练的员工。劣势可能是负债高、产品种类有限或位置不佳。

Opportunities arise from market trends, new technology, or government grants. Threats include new entrants, changing regulations, or economic downturns.

机会来自市场趋势、新技术或政府补贴。威胁包括新竞争者、法规变化或经济衰退。

Every point in your SWOT must be supported by a clue from the case. Never invent strengths or weaknesses without evidence.

SWOT 中的每一点都必须有案例线索支撑。切勿凭空编造优势或劣势。

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5. External Analysis: PESTEC Factors | 外部环境分析：PESTEC 因素

PESTEC stands for Political, Economic, Social, Technological, Environmental, and Competitive factors. This framework helps you scan the macro-environment.

PESTEC 代表政治、经济、社会、技术、环境和竞争因素。这个框架帮助你审视宏观环境。

For example, a change in minimum wage (political/economic) could raise costs. Social trends towards healthy eating might affect a fast-food chain. New technologies can disrupt production or marketing.

例如，最低工资的调整（政治/经济因素）可能提高成本。健康饮食的社会趋势可能影响快餐连锁店。新技术可能颠覆生产或营销方式。

In your answer, only discuss PESTEC factors explicitly mentioned or strongly implied in the case. Avoid bringing in unrelated issues.

在作答时，只讨论案例中明确提及或强烈暗示的 PESTEC 因素，避免引入

Published by TutorHao | Year 10 商务 Revision Series | aleveler.com

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