A Parent's Guide to Year 10 Eduqas Media Studies | Year 10 Eduqas 媒体：家长辅导指南

📚 A Parent’s Guide to Year 10 Eduqas Media Studies | Year 10 Eduqas 媒体：家长辅导指南

Welcome to your essential parent’s guide to the Year 10 Eduqas GCSE Media Studies course. As your teenager embarks on this fascinating subject, you may be wondering what exactly media studies involves, how the course is structured, and most importantly, how you can offer meaningful support at home. This guide breaks down the curriculum, assessments, and key concepts in clear, bilingual terms so that you can feel confident helping your child succeed, even if media studies is a new subject to you.

欢迎阅读这份专为家长准备的 Year 10 Eduqas GCSE 媒体研究课程指南。当您的孩子开始学习这门引人入胜的科目时，您可能想知道媒体研究究竟包含哪些内容、课程是如何组织的，以及最重要的是，您如何在家中提供切实的支持。本指南用清晰的中英双语拆解了课程大纲、评估方式和核心概念，即使媒体研究对您来说是一门全新的学科，您也能有信心帮助孩子取得好成绩。

1. Introduction to Eduqas GCSE Media Studies | 介绍 Eduqas GCSE 媒体研究

Eduqas GCSE Media Studies (9-1) is a rigorous and contemporary qualification that encourages students to explore the central role media plays in our daily lives. Rather than just consuming media products, your child will learn to deconstruct them, analysing how they are made, who they are aimed at, and what messages they convey. The course covers a wide range of media forms including television, advertising, film marketing, magazines, newspapers, music videos, radio, video games, and online media.

Eduqas GCSE 媒体研究 (9-1) 是一门严谨且与时俱进的资格课程，鼓励学生探究媒体在日常生活中的核心作用。您的孩子不仅要消费媒体产品，还要学会解构它们，分析它们是如何制作的、面向谁、以及传递了什么信息。课程涵盖了广泛的媒体形式，包括电视、广告、电影营销、杂志、报纸、音乐视频、广播、电子游戏和在线媒体。

A key feature of the Eduqas specification is the study of set media products — specific, real-world examples chosen by the exam board. By examining these products through four key theoretical areas (media language, representation, audience, and industry), students develop critical thinking and analytical skills that are highly valued in further education and the workplace.

Eduqas 课程大纲的一个关键特色是学习指定媒体产品——由考试局选定的、具体的真实案例。通过从四个关键理论领域（媒体语言、再现、受众和产业）审视这些产品，学生将培养批判性思维和分析能力，这些能力在继续教育和职场中备受重视。

2. Why Study Media Studies? | 为什么学习媒体研究？

In a world saturated with information, understanding how media shapes our perceptions is more important than ever. Media Studies equips young people with the tools to become active, informed citizens rather than passive consumers. Your child will develop transferable skills including analysis, evaluation, creative production, and written communication — all of which support progress across other GCSE subjects and prepare them for a range of A Level and career pathways.

在一个信息饱和的世界里，理解媒体如何塑造我们的看法比以往任何时候都更加重要。媒体研究为年轻人提供了工具，使他们成为积极、知情的公民，而非被动的消费者。您的孩子将培养可迁移的技能，包括分析、评价、创意制作和书面沟通——这些能力都有助于其他 GCSE 科目的学习，并为各种 A Level 和职业道路做好准备。

Universities and employers respect media studies as a discipline that teaches critical literacy. The subject complements humanities and arts subjects particularly well, and many students go on to study journalism, film production, marketing, digital media, and communications at university. Even for those who do not pursue a media-related career, the ability to decode bias, recognise persuasive techniques, and understand digital platforms is an essential life skill.

大学和雇主尊重媒体研究这门教授批判性素养的学科。该科目尤其与人文学科和艺术学科相得益彰，许多学生日后在大学攻读新闻、电影制作、市场营销、数字媒体和传播学。即使对于那些不从事媒体相关职业的人而言，解读偏见、识别说服技巧和理解数字平台的能力也是一项必备的生活技能。

3. Course Structure and Assessment at a Glance | 课程结构与评估概览

The Eduqas GCSE Media Studies qualification is divided into three components, with examinations taken at the end of Year 11. However, the knowledge and skills are built steadily from Year 10, making consistent engagement throughout the two-year course essential.

Eduqas GCSE 媒体研究资格分为三个组成部分，考试在 Year 11 结束时进行。然而，知识和技能是从 Year 10 开始逐步构建的，因此在两年制课程中持续投入至关重要。

Component 1: Exploring the Media is a written examination lasting 1 hour 30 minutes and contributes 30% of the final grade. This paper covers the four key theoretical areas as applied to advertising, film marketing, newspapers, magazines, radio, and video games.

组件一：探索媒体，是 1 小时 30 分钟的笔试，占总成绩的 30%。该试卷涵盖了四大核心理论领域在广告、电影营销、报纸、杂志、广播和电子游戏中的应用。

Component 2: Understanding Media Forms and Products is also a 1 hour 30-minute written paper, worth 30% of the GCSE. This paper focuses on television, music videos, and online media, requiring students to analyse a small number of set products in depth.

组件二：理解媒体形式与产品，同样为 1 小时 30 分钟的笔试，占 GCSE 成绩的 30%。该试卷聚焦于电视、音乐视频和在线媒体，要求学生深入分析少量指定产品。

Component 3: Creating Media Products is the non-exam assessment (NEA), internally assessed and externally moderated, and accounts for 40% of the total qualification. In this practical unit, your child will produce a fully realised media product in response to a brief set by Eduqas, for example a magazine cover and double-page spread, or a film marketing package.

组件三：创作媒体产品，是非考试评估（NEA），由内部评分、外部审核，占总分的 40%。在这个实践单元中，您的孩子将根据 Eduqas 设定的任务简报创作一个完整的媒体产品，例如杂志封面和跨页，或电影营销套装。

4. What Are the ‘Set Products’? | 什么是’指定产品’？

The heart of the Eduqas course is a collection of set products — specific media texts prescribed by the exam board. These are updated periodically, but for current Year 10 students they include engaging and diverse examples. Studying these products allows for directed, exam-focused analysis while also exploring the conventions of different media forms.

Eduqas 课程的核心是一系列指定产品——由考试局指定的具体媒体文本。这些产品会定期更新，但对当前的 Year 10 学生而言，包含了引人入胜的多元化案例。学习这些产品可以进行有针对性的、契合考试重点的分析，同时探索不同媒体形式的惯例。

Examples your child will study might include the ‘Quality Street’ and ‘This Girl Can’ print adverts, front pages of ‘The Guardian’ and ‘The Sun’ newspapers, film marketing for ‘Black Panther’, the music video for Taylor Swift’s ‘The Man’, and the video game ‘Fortnite’. Other set products could cover BBC Radio 4’s ‘The Archers’ and selected television crime dramas or sitcoms. By revisiting these texts throughout Year 10 and Year 11, students develop a deeper appreciation of how meaning is constructed.

您的孩子将学习的例子可能包括 ‘Quality Street’ 和 ‘This Girl Can’ 的平面广告、’The Guardian’ 和 ‘The Sun’ 的报纸头版、电影 ‘Black Panther’ 的营销材料、Taylor Swift 的 ‘The Man’ 音乐视频，以及电子游戏 ‘Fortnite’。其他指定产品还可能涵盖 BBC Radio 4 的 ‘The Archers’ 以及选定的电视犯罪剧或情景喜剧。通过在 Year 10 和 Year 11 反复研读这些文本，学生能更深入地理解意义是如何被构建的。

5. The Four Key Theoretical Areas | 四大核心理论领域

Everything your child investigates will be filtered through four fundamental concepts. These form the bedrock of analysis in both exams and coursework.

您孩子探究的一切内容都将通过四个基本概念进行审视。这些概念构成了考试和课程作业中分析工作的基石。

Media Language refers to the ways media texts communicate meaning. Students learn to identify technical and symbolic codes such as camera angles, editing, lighting, mise-en-scene, layout, typography, and colour. They also study genre conventions and how semiotics — for instance, the use of icons and symbols — shapes audience understanding.

媒体语言指媒体文本传达意义的方式。学生要学会识别技术和象征性代码，例如镜头角度、剪辑、灯光、场面调度、版式、字体排版和色彩。他们还会学习类型惯例，以及符号学——例如图标和符号的使用——如何塑造受众的理解。

Representation explores how the media portrays events, issues, individuals, and social groups. This involves questioning stereotypes, examining who is included or excluded, and evaluating the ideologies embedded in media texts. Your child might analyse representations of gender in ‘This Girl Can’ or of ethnicity in ‘Black Panther’.

再现探讨媒体如何描绘事件、议题、个人和社会群体。这涉及到质疑刻板印象、审视谁被包含或排除，以及评价媒体文本中嵌入的意识形态。您的孩子可能会分析 ‘This Girl Can’ 中的性别再现，或者 ‘Black Panther’ 中的族群再现。

Audience theory helps students consider who the intended viewers, readers, or players are and how they might respond. Key ideas include target demographics, audience segmentation, uses and gratifications, and the ways audiences can be passive or active meaning-makers. Understanding how ‘Fortnite’ targets a global youth audience is a typical area of study.

受众理论帮助学生思考预期的观众、读者或玩家是谁，以及他们可能如何回应。核心观点包括目标人群、受众细分、使用与满足，以及受众如何成为被动或主动的意义制造者。理解 ‘Fortnite’ 如何锁定全球年轻受众就是一个典型的研究领域。

Industry deals with the business side of media. Students examine ownership, funding models, regulation, and the impact of digital technologies on traditional media. For instance, the decline of print newspaper circulation and the rise of online platforms are explored through case studies like ‘The Guardian’.

产业涉及媒体的商业方面。学生要研究所有权、资金模式、监管，以及数字技术对传统媒体的影响。例如，通过像 ‘The Guardian’ 这样的案例，探讨印刷报纸发行量的下降和在线平台的兴起。

6. Developing Analytical Skills: Textual Analysis | 培养分析能力：文本分析

Textual analysis is the methodical examination of a media product’s elements to uncover its meanings. Your child will learn to write fluently about what they see and hear, supporting every point with detailed evidence. This is a core skill tested in both Component 1 and Component 2, where unseen and set products must be analysed under timed conditions.

文本分析是对媒体产品各要素进行系统性审视，以揭示其意义的方法。您的孩子将学会流畅地描述所见所闻，并用详尽的证据支持每一个观点。这是组件一和组件二都考查的核心技能，学生需要在限时条件下分析未见过的和指定的产品。

A strong analysis goes beyond simply labelling a technique. For example, instead of saying ‘the advert uses a close-up’, a top-grade student would write: ‘The close-up on the athlete’s determined expression in the This Girl Can advert constructs a direct mode of address, inviting the audience to admire her resilience and simultaneously challenging stereotypes of women as fragile.’

出色的分析不止于简单地贴一个技术标签。比如，一个高分学生不会只说’广告用了特写’，而是会写：’This Girl Can 广告中对运动员坚定神情的特写构建了一种直接的呼语模式，邀请受众钦佩她的韧性，同时挑战了女性是脆弱的这一刻板印象。’

Parents can help by encouraging their child to talk through media they encounter at home. Asking ‘Why has the director chosen this camera angle?’ or ‘Who is this magazine trying to attract?’ turns everyday media consumption into a revision exercise.

家长可以鼓励孩子谈论他们在家里遇到的媒体来提供帮助。问一问’为什么导演选择了这个镜头角度？’或’这本杂志试图吸引谁？’就能将日常的媒体消费变成复习练习。

7. The Non-Exam Assessment (NEA): Creative Production | 非考试评估（NEA）：创意制作

The NEA is where your child’s analytical understanding is transformed into a practical, creative outcome. Worth 40% of the total grade, this substantial project is completed under teacher supervision across Year 10 and early Year 11. Eduqas releases a set of briefs each year, and students choose one genre and format to work on — options typically include creating print-based products like magazines or film marketing materials, or audio-visual pieces such as television sequences.

NEA 是您的孩子将分析理解转化为实践性、创造性成果的地方。这个重要项目占总成绩的 40%，在教师的指导下于 Year 10 和 Year 11 初完成。Eduqas 每年会发布一套任务简报，学生选择一个类型和形式进行创作——选项通常包括制作印刷类产品，如杂志或电影营销材料，或视听作品，如电视剧片段。

The process involves research, planning, drafting, production using appropriate software, and a final reflective analysis. Success in the NEA demands strong time management, independence, and a willingness to iterate on feedback. Parents can support by ensuring dedicated, distraction-free time at home for planning and research, as well as checking that deadlines are being met well in advance.

这个过程包括研究、计划、草稿、使用适当软件进行制作，以及最终的反身性分析。NEA 的成功需要强大的时间管理能力、独立性和根据反馈进行迭代的意愿。家长可以通过确保家里有专门的、不受打扰的时间用于规划和调研，并提前检查截止日期是否被妥善遵守来给予支持。

8. Supporting Your Child at Home | 在家中支持您的孩子

Your encouragement and engagement can make a substantial difference to your child’s confidence and attainment in Media Studies. You do not need to be an expert; showing genuine interest and asking the right questions is often enough to deepen their thinking. Praise effort and creative risk-taking, not just neat final products.

您的鼓励和参与可以对孩子在媒体研究方面的信心和成绩产生重大影响。您不需要是专家；表现出真诚的兴趣并提出恰当的问题就足以加深他们的思考。赞扬孩子的努力和创造性冒险，而不仅仅是整洁的最终成品。

Help your child build a portfolio of media examples by discussing advertising billboards, film trailers, or news stories as a family. When you watch television, pause to discuss the representation of a character. If your child is designing a magazine cover, ask them to explain their font and colour choices. These small conversations embed the language of the subject into everyday life.

通过家庭讨论广告牌、电影预告片或新闻故事，帮助孩子构建媒体案例作品集。观看电视时，暂停下来讨论一个角色的再现方式。如果您的孩子正在设计杂志封面，请他们解释字体和色彩的选择。这些简短的对话能将学科语言融入日常生活。

Monitor their screen time and digital tools, ensuring it remains productive when used for research or production. Familiarise yourself with the free software they may be using, such as Canva, iMovie, or GIMP, and celebrate the completion of their production milestones.

监督他们的屏幕时间和数字工具使用，确保用于研究或制作时是高效的。熟悉他们可能使用的免费软件，比如 Canva、iMovie 或 GIMP，并为他们的制作里程碑的完成而庆祝。

9. Creating a Media-Rich Environment | 营造媒体丰富的环境

A media-literate household can subtly reinforce what your child learns in the classroom. Consider curating a small collection of physical media, such as different types of magazines, newspapers with contrasting political stances, or DVD covers with varied design styles. These artefacts become ready-made examples for discussion and visual inspiration for NEA work.

一个具备媒体素养的家庭能潜移默化地强化孩子在课堂上所学的内容。可以考虑收藏一小批实体媒体，比如不同类型的杂志、政治立场对立的报纸，或者具有多样化设计风格的 DVD 封面。这些物品就成为随时可以讨论的现成案例，也是 NEA 创作的视觉灵感来源。

Subscribe to a streaming service together and actively compare posters, trailer editing, and promotional campaigns. Listen to radio dramas or podcasts and discuss sound codes and audience appeal. Encourage your child to follow reputable media commentators or educational accounts on platforms they already use, turning their feed into a learning stream.

一起订阅一项流媒体服务，积极地比较海报、预告片剪辑和推广活动。收听广播剧或播客，讨论声音代码和受众吸引力。鼓励您的孩子在他们已在使用的平台上关注有声誉的媒体评论员或教育账号，将他们的信息流变成学习流。

Remember, the goal is not to turn every leisure moment into a revision session, but to foster a natural curiosity about media. A child who asks ‘Why did they film it like that?’ is already thinking like a media student.

请记住，目标不是把每个休闲时刻都变成复习环节，而是培养对媒体的天然好奇心。一个会问’他们为什么那样拍？’的孩子已经在像一个媒体学生那样思考了。

10. Effective Revision Techniques for Media Studies | 媒体研究的有效复习技巧

Revisiting media content requires an active, analytical approach. Passive re-reading of notes is rarely effective; instead, your child should practise applying the theoretical framework to both set and unseen products regularly. A simple but powerful technique is to create a one-page ‘fact file’ for each set product, with key details grouped under the four areas: media language, representation, audience, and industry.

复习媒体内容需要采取主动、分析性的方法。被动地重读笔记效果甚微；相反，您的孩子应该定期练习将理论框架应用到指定和未见过的产品上。一个简单但强大的技巧是为每个指定产品创建一页’档案卡’，将关键细节归入四个领域：媒体语言、再现、受众和产业。

Walking talking mocks and timed practice are essential. Download past papers and mark schemes from the Eduqas website and simulate exam conditions at home. Even answering one 10-mark question under timed conditions can build confidence. Encourage your child to read the examiner’s reports, which highlight common errors and excellent responses.

走谈式模拟和限时练习必不可少。从 Eduqas 网站下载过往试卷和评分方案，在家中模拟考试环境。即使是在限时条件下回答一道 10 分题，也能建立信心。鼓励您的孩子阅读考官报告，其中会指出常见错误和优秀范例。

Flashcards with key terminology are vital. Make sure your child can comfortably use terms like ‘mise-en-scene’, ‘diegetic sound’, ‘target audience’, ‘horizontal integration’, and ‘binary opposition’. Quizzing them gently on these terms during a car journey can be a painless way to boost recall.

包含关键术语的闪卡至关重要。确保您的孩子能自如地使用诸如’场面调度’、’剧情内声音’、’目标受众’、’横向整合’和’二元对立’等术语。在乘车途中轻巧地就这些术语对他们进行小测，是一种无痛的促进记忆的方法。

11. Useful Resources and Where to Find Them | 有用的资源及获取途径

A range of high-quality, free resources is available to support your child’s independent study. The official Eduqas GCSE Media Studies web pages contain the full specification, sample assessment materials, examiner commentaries, and past papers that are indispensable for revision.

有一系列高质量的免费资源可以支持您孩子的自主学习。Eduqas 官方 GCSE 媒体研究网页包含了完整的课程大纲、评估样本、考官评语和过往试卷，这些对复习来说不可或缺。

BBC Bitesize offers a dedicated Eduqas Media Studies section with learner guides and interactive tests. Additionally, the TutorHao/aleveler.com website publishes targeted bilingual revision guides, articles, and practical tips designed specifically for the Eduqas specification. Encourage your child to bookmark these and set aside short, regular study sessions to work through the content.

BBC Bitesize 提供了一个专门的 Eduqas 媒体研究版块，包含学习指南和互动测试。此外，TutorHao/aleveler.com 网站发布针对性的双语复习指南、文章和实践技巧，专为 Eduqas 课程大纲设计。鼓励您的孩子收藏这些资源，并安排简短、定期的学习时段来消化这些内容。

Other helpful platforms include YouTube channels hosted by experienced media teachers, which often break down set products with expert commentary. Your child’s school may also provide access to digital textbooks or media production software licences — confirm what is available and ensure they make use of it.

其他有用的平台包括由经验丰富的媒体教师主持的 YouTube 频道，它们通常会对指定产品进行专家点评。孩子所在的学校也可能提供数字教科书或媒体制作软件许可证的访问权限——请确认有哪些可用资源，并确保他们善加利用。

12. Final Thoughts and Next Steps | 结语与下一步

As a parent, your role is not to become a media studies expert, but to provide encouragement, structure, and a home environment that values critical engagement with the media. Celebrate your child’s progress, stay curious about what they are learning, and remind them that skills like analysis and creativity are built gradually through consistent practice.

作为家长，您的角色不是成为媒体研究专家，而是提供鼓励、条理，以及一个重视与媒体进行批判性互动的家庭环境。庆祝孩子的进步，对他们所学保持好奇，并提醒他们，分析和创造性等技能是通过持续练习逐步构建的。

Begin by sitting down with your child to review the course outline and the set products together. Create a simple wall planner marking NEA deadlines and exam dates, and schedule a weekly five-minute chat about a media text that has caught their attention. These small, consistent actions will help them stay motivated and see you as a true partner in their learning journey.

从坐下来与孩子一起浏览课程大纲和指定产品开始。制作一个简单的墙面规划表，标出 NEA 截止日期和考试日期，并安排每周五分钟的聊天，聊聊一个引起他们注意的媒体文本。这些细小的、持续的行动将帮助他们保持动力，并视您为他们学习旅程中的真正伙伴。

Published by TutorHao | Media Revision Series | aleveler.com

更多咨询请联系16621398022（同微信）

A Parent’s Guide to Year 10 Eduqas Media Studies | Year 10 Eduqas 媒体：家长辅导指南