IGCSE Cambridge Media: Complete Syllabus Breakdown | IGCSE Cambridge 媒体：课程大纲全面解析

📚 IGCSE Cambridge Media: Complete Syllabus Breakdown | IGCSE Cambridge 媒体：课程大纲全面解析

Cambridge IGCSE Media Studies (0940) is a practical and theoretical course that trains learners to analyse and create media products. This guide breaks down the syllabus, assessment structure, key concepts and study strategies so you can approach the course with confidence.

剑桥 IGCSE 媒体研究（0940）是一门兼顾实践与理论的课程，旨在培养学生分析和创作媒体产品的能力。本指南将全面解析课程大纲、评估结构、核心概念与学习策略，帮助你更有信心地应对这门课程。

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1. Syllabus Aims and Big Picture | 课程目标与整体框架

The Cambridge IGCSE Media Studies syllabus helps learners become critical readers and makers of media. It develops understanding of how media language, representation, industry and audience shape products from advertising and film to social media and video games.

剑桥 IGCSE 媒体研究课程大纲帮助学生兼具媒体的批判读者与创作者双重能力。课程引导学生理解媒体语言、再现、产业和受众如何影响从广告、电影到社交媒体和电子游戏等各类产品。

The course balances academic analysis with hands-on production. Learners do not simply study media theory; they apply it by creating an original media product through the non-exam assessment.

该课程在学术分析与实践创作之间取得平衡。学习者不仅要学习媒体理论，还要在非考试评估中创作原创媒体产品，将理论应用于实践。

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2. Qualification Structure at a Glance | 资格结构一览

The qualification has two compulsory components: a written exam and a non-exam assessment (NEA). Paper 1: Exploring Media accounts for 40% of the final grade, while Component 2: Media Production accounts for 60%.

本课程包含两个必修部分：书面考试与非考试评估（NEA）。试卷一“媒体探索”占最终成绩的 40%，第二部分“媒体制作”占 60%。

This weighting rewards both analytical skill and practical production. A learner who is strong in essay analysis but weak in production, or vice versa, will need to balance both components carefully.

这一权重设置同时重视分析能力与实际制作能力。如果擅长论文分析但制作能力较弱，或反之，都需要认真平衡两个部分的准备。

Component	Task Type	Time / Marks	Weighting
Paper 1: Exploring Media	Written exam	1 h 30 min / 60 marks	40%
Component 2: Media Production	NEA portfolio	120 marks approx.	60%

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3. Paper 1: Exploring Media | 试卷一：媒体探索

Paper 1 lasts 1 hour 30 minutes and is marked out of 60. It uses unseen print, visual and audio-visual sources. Candidates answer short-answer and extended-response questions designed to test media language, representation, industry and audience knowledge.

试卷一考试时间为 1 小时 30 分钟，总分 60 分。试题使用未见过的印刷、视觉和视听材料，考生需完成简答与延伸题，内容覆盖媒体语言、再现、产业和受众等核心概念。

Questions often move from identification of codes and conventions to analysis of how meaning is created. A candidate might first label camera angles or typography, then explain how those choices target a specific audience or reinforce a representation.

试题通常从识别符号与惯例开始，逐步过渡到分析意义的生成。考生可能需要先指出镜头角度或字体设计，再解释这些选择如何针对特定受众或强化某种再现。

Timed practice with unseen texts is essential. You should be able to annotate a media text quickly, select strong evidence and write analytical paragraphs under exam pressure.

对陌生文本进行限时练习至关重要。你应当能够快速标注媒体文本，选取有力证据，并在考试压力下写出分析性段落。

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4. Four Core Media Concepts | 四大核心媒体概念

The syllabus is built around four key concepts. Media language refers to codes, conventions, genre and narrative devices such as camera, lighting, sound, editing, layout and typography.

大纲围绕四大核心概念展开。媒体语言指符号、惯例、类型和叙事手法，例如镜头、灯光、声音、剪辑、版式与字体设计。

Representation examines how media portray events, individuals, social groups and issues. It involves selection, construction, stereotype and counter-stereotype, and the values implied by those choices.

再现分析媒体如何呈现事件、个人、社会群体和议题。它涉及选择、建构、刻板印象与反刻板印象，以及这些选择所隐含的价值观。

Media industries explore ownership, funding, production, distribution, regulation, marketing and digital convergence. Media audiences investigate targeting, segmentation, uses and gratifications, and how different audiences may interpret the same text differently.

媒体产业探究所有权、资金来源、制作、发行、监管、营销与数字融合。媒体受众则研究目标定位、受众细分、使用与满足理论，以及不同受众对同一文本的不同解读。

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5. Media Forms and Set Contexts | 媒体形式与设定语境

The syllabus is not tied to a rigid set of prescribed texts; instead, learners apply the four concepts across a range of media forms. Typical forms include film marketing, magazines, newspaper front pages, music videos, radio extracts, social media and video game marketing.

课程大纲不限定固定的必学文本，而是要求学习者跨多种媒体形式运用四大核心概念。常见媒体形式包括电影营销、杂志、报纸头版、音乐视频、广播片段、社交媒体和电子游戏营销等。

Historical, social and cultural contexts are also examined. A media product does not exist in a vacuum: its production, regulation and interpretation are shaped by the society that surrounds it.

历史、社会与文化语境同样是考察内容。媒体产品并非存在于真空中：其制作、监管和解读都受到周围社会环境的影响。

When revising, practise applying media terminology to a wide variety of texts. The more forms you can analyse, the more prepared you will be for an unseen exam paper.

复习时，要练习将媒体术语应用到各种文本中。你能分析的媒体形式越多，对考试中未见过的材料就越有准备。

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6. Non-Exam Assessment: Media Production | 非考试评估：媒体制作

Component 2 is an NEA portfolio marked by the centre and externally moderated by Cambridge. It usually contains research and planning, a production task, and a written evaluation. Learners respond to a brief issued by Cambridge for that examination year.

第二部分是学校内部评分、剑桥国际负责外部审核的 NEA 作品集，通常包括调研与策划、一个制作任务以及书面评价。考生需按剑桥在当年发布的命题任务进行回应。

The NEA is not only about the final product. Candidates must demonstrate a process: investigating similar products, identifying the target audience, generating ideas, refining drafts and reflecting on the outcome.

NEA 不只看最终成品。考生必须展示完整过程：调研相似作品、识别目标受众、构思创意、修改草稿并对最终成果进行反思。

Because this component is worth 60%, it is often the deciding factor between a good grade and an outstanding one. Start early and keep detailed evidence at every stage.

由于该部分占 60%，它往往是决定成绩好坏的关键。要尽早动手，并在每个阶段保存详细的过程证据。

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7. The Production Briefs | 制作任务命题

Briefs are published in advance and change each year. They specify the target audience, media form, purpose and intended platform. Typical tasks may include designing a magazine front cover and article spread, producing a short film trailer, or creating a radio advert and website pages.

制作命题会提前发布并每年更换，内容明确目标受众、媒体形式、用途和发布平台。常见任务包括设计杂志封面与内页文章、制作电影预告短片，或创作广播广告与网页页面等。

You should choose a brief that matches your technical strengths. If you are confident in photography and layout, a print-based brief may suit you. If you are skilled in editing and sound, an audio-visual or radio task could be more effective.

你应选择与自身技术优势匹配的命题。如果你擅长摄影和版式设计，可以选择印刷类任务；如果你擅长剪辑与声音处理，视听类或广播类任务可能更适合。

The brief should guide every creative decision. From casting and locations to fonts and

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