A Parent’s Guide to Year 7 AQA Media Studies | 家长辅导指南：Year 7 AQA 媒体研究

📚 A Parent’s Guide to Year 7 AQA Media Studies | 家长辅导指南：Year 7 AQA 媒体研究

Media Studies at Year 7 is an exciting and accessible introduction to the ways we create, consume and understand media messages every day. This guide is designed to help you support your child as they begin to analyse films, adverts, social media, news and more through a critical yet enjoyable lens. No prior knowledge is needed – just curiosity and a willingness to explore the media world together.

七年级的媒体研究课程是一门充满趣味且易于理解的入门学科，旨在帮助学生掌握我们每天创造、消费和解读媒体信息的方式。本文旨在指导您如何支持孩子，他们正开始以批判而愉悦的视角分析电影、广告、社交媒体、新闻等内容。无需任何先备知识——只需带着好奇心，和孩子一起探索媒体世界即可。

1. What Is Media Studies? | 什么是媒体研究？

Media Studies is the subject that examines all forms of communication aimed at a mass audience. It looks at how media products – from TV shows to Instagram posts – are constructed, who they are made for, and what effects they can have. Students learn to look beyond the surface and ask questions about meaning, purpose and influence.

媒体研究是一门研究面向大众传播的所有形式的学科。它考察媒体产品——从电视节目到 Instagram 帖子——是如何被构建的、为谁而制作，以及它们可能产生何种影响。学生们将学会透过表面看本质，并追问意义、目的和影响力。

At Year 7 level, the AQA syllabus introduces these ideas through familiar and engaging examples. Your child will study things like film posters, video game covers, YouTube thumbnails and comic strips. The goal is to build a foundation of media literacy that will grow throughout secondary school.

在七年级阶段，AQA 课程大纲通过熟悉且有趣的例子引入这些理念。您的孩子将学习电影海报、电子游戏封面、YouTube 缩略图和连环漫画等内容。目标是打下媒体素养的基础，这一素养将在中学阶段持续发展。

2. Why Study Media? | 为什么学习媒体？

We live in a world saturated with media. On average, young people spend over six hours a day engaging with screens. Media Studies equips them with the skills to navigate this environment thoughtfully, not passively. It teaches them to recognise persuasive techniques, bias and how media shapes our views of the world.

我们生活在一个被媒体饱和的世界。青少年平均每天花费六个多小时与屏幕互动。媒体研究让他们有能力深思熟虑地应对这一环境，而不是被动接收。它教会他们识别说服技巧、偏见，以及媒体如何塑造我们对世界的看法。

Beyond critical thinking, the subject fosters creativity. Many lessons include designing posters, planning storyboards or scripting short adverts. This blend of analysis and creation appeals to a wide range of learners and develops communication skills valuable in any future career.

除了批判性思维，这门学科还培养创造力。许多课程包括设计海报、规划分镜脚本或编写简短广告。这种分析与创作的结合吸引了各类学习者，并培养了在任何未来职业中都极有价值的沟通技能。

3. Key Concepts in Year 7 | Year 7 关键概念

The AQA Year 7 Media Studies curriculum revolves around a small set of core ideas. Teachers introduce these one by one, using short, focused tasks. Understanding these concepts at home will help you discuss your child’s homework with confidence.

AQA 七年级媒体研究课程围绕一小套核心概念展开。教师通过简短、集中的任务逐一引入这些概念。在家理解这些概念将有助于您自信地与孩子讨论他们的作业。

The four big ideas are: media language (the words and images used to create meaning), audience (who the media product is for), institution (who made it and why), and representation (how people, places and events are portrayed). Each term, your child will explore a new media text through these lenses.

四大核心概念是：媒体语言（用于创造意义的词语和图像）、受众（媒体产品面向谁）、机构（谁制作了它及其原因），以及表征（人物、地点和事件如何被描绘）。每个学期，您的孩子将借助这些视角探究一种新的媒体文本。

4. Understanding Audience | 理解受众

Audience is one of the first topics explored in Year 7. Pupils learn that every media product has an intended audience, and that this audience can be defined by age, gender, interests or lifestyle. They begin to use terms like ‘target audience’ and ‘demographic’ in simple contexts.

受众是七年级最先探讨的主题之一。学生们学到，每个媒体产品都有一个预设受众，这个受众可以根据年龄、性别、兴趣或生活方式来界定。他们开始在一些简单的情境中使用“目标受众”和“人口统计特征”等术语。

A typical task might ask: ‘Who is this advert aimed at? How can you tell?’ Your child might point to bright colours and cartoon characters for a younger audience, or sophisticated language and muted tones for an older one. You can practise this at home by looking at adverts during TV breaks or on billboards.

一个典型的任务可能会问：“这则广告的目标受众是谁？你怎么看出来的？”您的孩子可能会指出针对年轻受众的鲜艳色彩和卡通角色，或者针对年长受众的复杂语言和柔和色调。您可以在家通过观看电视广告或路牌广告来练习这一点。

5. Media Purpose and Genre | 媒体目的与体裁

Understanding why a media product exists is a fundamental skill. Your child will learn that media can inform, entertain, persuade or sell products. Often, a single text has more than one purpose – a documentary might inform and entertain simultaneously.

理解媒体产品存在的原因是一项基础技能。您的孩子将学到，媒体可以告知、娱乐、说服或推销产品。通常，一个文本会同时具备多个目的——一部纪录片可能同时兼具告知和娱乐的功能。

Genre is the category a media text belongs to, such as horror, comedy, news or sci-fi. Pupils learn to spot conventions: a horror film might use dark lighting, eerie music and isolated settings. At home, you can watch a trailer together and list the genre clues you both notice.

体裁是媒体文本所属的类别，例如恐怖、喜剧、新闻或科幻。学生们学习识别惯例：恐怖电影可能会使用黑暗的光线、诡异的音乐和孤立的环境。在家中，你们可以一起观看预告片，并列出彼此注意到的体裁线索。

6. Representation in Media | 媒体中的表征

Representation looks at how media re-presents the real world. It examines whether portrayals are fair, stereotypical or diverse. In Year 7, students explore simple examples like how families are shown in adverts or how superheroes are drawn in comics.

表征探讨媒体如何重新呈现现实世界。它考察描绘是否公平、是否刻板化或是否多元。在七年级，学生探究一些简单的例子，比如广告中家庭如何被呈现，或漫画中超级英雄如何被绘制。

A common classroom activity is to compare two covers of the same magazine aimed at girls and boys. Students notice differences in colour, cover lines and featured personalities. These observations lead to discussions about gender stereotypes and media influence. You can extend this by asking your child questions like: ‘Who is missing from this poster?’ or ‘How could this image be made more inclusive?’

一项常见的课堂活动是比较面向女孩和男孩的同一杂志的两个封面。学生们注意到色彩、封面文字和特色人物方面的差异。这些观察引发关于性别刻板印象和媒体影响的讨论。您可以通过向孩子提问来延伸这一点，例如：“这个海报中谁被忽略了？”或“这张图像怎样才能更具包容性？”

7. Analysing Media Texts | 分析媒体文本

Analysis is the heart of Media Studies. Year 7 students are taught a structured way to break down any media product using the key concepts. They use the acronym MIGRAIN: Media language, Institution, Genre, Representation, Audience, Ideology and Narrative. However, at this stage, the focus is mainly on the first five.

分析是媒体研究的核心。七年级学生被教授一套结构化的方法，利用关键概念来分解任何媒体产品。他们使用缩写 MIGRAIN：媒体语言、机构、体裁、表征、受众、意识形态和叙事。不过在现阶段，重点主要在前五个。

Your child will learn to annotate print adverts, moving from describing what they see to inferring deeper meanings. For instance, a sports drink advert showing a dripping bottle on a dark background might suggest energy, coolness and intensity. Practise this skill at home by selecting a magazine image and asking: ‘What does the choice of colour tell us? What about the facial expression of the model?’

您的孩子将学会注释平面广告，从描述所见内容过渡到推断深层含义。例如，一个运动饮料广告中，深色背景上汗珠滴落的瓶子可能暗示能量、酷感和强度。在家中练习这项技能，可以选择一张杂志图片并提问：“颜色的选择告诉我们什么？模特的面部表情呢？”

8. Practical Activities at Home | 家庭实践活动

Media Studies is highly practical, and you can easily support hands-on learning. Many tasks involve creating media rather than just studying it. This not only reinforces understanding but also builds digital skills.

媒体研究非常注重实践，您可以轻松支持动手学习。许多任务涉及创作媒体，而不仅仅是研究。这不仅巩固理解，还培养数字技能。

Redesign a cereal box: Ask your child to create a new cover targeting a different audience. Discuss the changes in colour, character and slogan.

重新设计麦片盒：让孩子针对不同的受众创建一个新包装。讨论颜色、角色和标语的改变。
Storyboard a 30-second advert: Pick a product and draw six frames showing a mini story that sells it.

绘制 30 秒广告分镜：选择一个产品并绘制六帧画面，展示一个售卖该产品的微型故事。
Film a short news report: Using a smartphone, record a 60-second news segment about a household event. Think about camera angle, background and tone of voice.

拍摄一则短新闻：使用智能手机，录制一段关于家庭事件的 60 秒新闻片段。思考镜头角度、背景和语气。

These activities are not just fun; they mirror exactly the kind of project work set in class and for homework.

这些活动不仅有趣，而且完全模拟了课堂上和家庭作业中布置的项目任务。

9. Supporting Your Child’s Learning | 支持孩子的学习

As a parent, the best support you can offer is an open, questioning attitude towards media. Encourage your child to talk about what they watch, play and listen to. Ask them ‘Why do you think they chose that song?’ or ‘What kind of person do you think this advert is speaking to?’

作为家长，您可以提供的最好支持是对媒体持开放、质疑的态度。鼓励孩子谈论他们观看、玩耍和收听的内容。问他们：“你认为他们为什么选那首歌？”或者“你觉得这则广告在对什么样的人说话？”

Help them build a ‘media diary’ for a week – a notebook where they jot down every media interaction, from YouTube recommendations to bus shelter posters. Review it together and categorise by purpose, audience and genre. This simple habit builds awareness and vocabulary.

帮助他们建立一周的“媒体日记”——一个笔记本，记录他们每一次的媒体接触，从 YouTube 推荐到公交候车亭海报。一起回顾并按目的、受众和体裁分类。这个简单的习惯能培养意识和词汇量。

Also, take an interest in the practical tasks. Offer to be the audience for their film trailer or the proofreader for their magazine article. Your involvement signals that learning extends beyond the classroom.

此外，对实践任务表现出兴趣。主动成为他们电影预告片的观众或杂志文章的校对者。您的参与传递出学习不止于课堂的信号。

10. Common Assessment Tasks | 常见评估任务

Year 7 assessments are typically short, creative and analytical. They are designed to gauge understanding without causing stress. Here is a sample of what your child might encounter:

七年级评估通常简短、富于创意且具分析性。它们旨在衡量理解程度而不引起压力。以下是您孩子可能会遇到的一些例子：

Task Type	Description	任务类型	描述
Annotated Poster	Label and explain elements of a film poster using media language terms.	注释海报	使用媒体语言术语标注并解释电影海报的元素。
Genre Transformation	Take a scene from a fairy tale and rewrite it as a news report or a horror story.	体裁转化	将一个童话场景改写为新闻报道或恐怖故事。
Audience Pitch	Design a new app icon and explain how it appeals to teenagers.	受众推广	设计一个新的应用程序图标，并解释它如何吸引青少年。

The marking criteria usually reward the ability to use key terms correctly, justify opinions with evidence from the text, and demonstrate creative thinking. You can help by practising key vocabulary: words like ‘connotation’, ‘denotation’, ‘stereotype’ and ‘composition’.

评分标准通常奖励正确使用关键术语、用文本证据证明观点以及展现创造性思维的能力。您可以通过练习关键词汇来帮助：例如“内涵”、“外延”、“刻板印象”和“构图”等词。

11. Recommended Resources | 推荐资源

While the AQA course is largely teacher-designed at Key Stage 3, there are plenty of free resources to deepen media learning. Many are entertaining in their own right, turning screen time into learning time.

虽然 AQA 课程在关键阶段 3 主要由教师自行设计，但仍有大量免费资源可以加深媒体学习。许多资源本身也很有趣，能让屏幕时间转为学习时间。

BBC Bitesize Media Studies (GCSE section is useful for ambitious Year 7s) – simple explanations and quizzes / BBC Bitesize 媒体研究（GCSE 部分对有抱负的七年级学生有用）——提供简单的解释和测验。
YouTube channels like ‘The Media Insider’ and ‘Mr H Online’ – short, visual introductions to concepts / YouTube 频道如 ‘The Media Insider’ 和 ‘Mr H Online’——以简短、视觉化的方式介绍概念。
Advertising archives (e.g., History of Advertising Trust) – compare past and present adverts / 广告档案（例如，广告历史信托）——比较过去和现在的广告。
Film Education website – free resources on film language and analysis / 电影教育网站——提供关于电影语言和分析的免费资源。

You might also consider a family ‘media swap’ evening where everyone shares a favourite advert or app design and analyses it together. This normalises critical thinking about media as a daily, shared activity.

您也可以考虑举办一个家庭“媒体交换”之夜，每个人分享一个最喜欢的广告或应用设计并一起分析。这将使对媒体的批判性思考成为一种日常的、共同参与的活动。

12. Looking Ahead | 展望未来

Year 7 Media Studies is just the beginning. The analytical and creative skills developed now lay the groundwork for GCSE and beyond. Even if your child does not choose Media Studies as an exam subject, the ability to deconstruct messages, spot bias and craft engaging visuals is invaluable in subjects like English, History and even Science communication.

七年级媒体研究仅仅是个开始。现在培养的分析和创造技能为 GCSE 及更高层次的学习打下了基础。即使您的孩子不选择媒体研究作为考试科目，解构信息、识别偏见和制作引人入胜的视觉内容的能力，在英语、历史甚至科学传播等学科中都是无价之宝。

By staying involved and showing genuine curiosity, you help your child see media not as invisible background noise but as a rich field of study that shapes society. Together, you can turn every bus journey, cinema trip and YouTube session into a learning opportunity.

通过保持参与并表现出真正的好奇心，您帮助孩子将媒体视为塑造社会的丰富研究领域，而非隐形的背景噪音。你们一起，可以将每一次公交旅程、电影院之行和 YouTube 观看变成一个学习的机会。

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A Parent’s Guide to Year 7 AQA Media Studies | 家长辅导指南：Year 7 AQA 媒体研究