Year 7 AQA Media Studies: Summer Preparation and Bridging Course | AQA 媒体研究七年级暑期预习与衔接课程

📚 Year 7 AQA Media Studies: Summer Preparation and Bridging Course | AQA 媒体研究七年级暑期预习与衔接课程

Welcome to the exciting world of Media Studies! This summer bridging course is designed for Year 6 students moving into Year 7 who are curious about how films, TV shows, advertisements, social media, and news are made. You do not need any prior knowledge—just an open mind and a willingness to look at the media around you in a new way. By the end of this course, you will start to see the hidden messages in everyday media texts and understand how they shape our world.

欢迎来到精彩的媒体研究世界！本暑期衔接课程专为即将从六年级升入七年级的学生设计，帮助你们探索电影、电视节目、广告、社交媒体和新闻的制作方式。你不需要任何基础知识——只需保持开放的心态，愿意用新的眼光看待身边的媒体。完成本课程后，你将开始发现日常媒体文本中隐藏的信息，并理解它们如何塑造我们的世界。

1. What Is Media Studies? | 什么是媒体研究？

Media Studies is all about analysing, understanding, and creating media. Media are the different ways we communicate with large audiences—think of television, radio, newspapers, websites, apps, and even billboards. In your Year 7 lessons, you will learn to ‘read’ media texts just like you read a book, but you will also look at images, sounds, and editing techniques.

媒体研究就是分析、理解和创作媒体。媒体是我们与大量受众沟通的不同方式——比如电视、广播、报纸、网站、应用程序，甚至广告牌。在七年级的课程中，你将学习像读书一样“阅读”媒体文本，同时还会关注图像、声音和剪辑技巧。

A key idea in Media Studies is that all media messages are constructed. They are not simply windows on the world; they are carefully made by people who choose what to include, what to leave out, and how to present it. This means every image, music cue, or headline has a purpose. As a media student, you will ask: who made this? Why did they make it? What effect does it have?

媒体研究的一个核心理念是：所有媒体信息都是被建构的。它们不是世界的简单窗口，而是由人精心制作的，这些人选择包含什么、省略什么，以及如何呈现。这意味着每一个图像、音乐提示或标题都有其目的。作为媒体专业的学生，你会问：这是谁制作的？他们为什么制作它？它有什么效果？

You will also study the three main stages of media: production (making it), distribution (getting it to the audience), and consumption (how people use it). Thinking about these stages helps you see the whole picture of how a media text comes to life.

你还将学习媒体的三个主要阶段：生产（制作）、发行（传递给受众）和消费（人们如何使用）。思考这些阶段有助于你全面了解一个媒体文本是如何诞生的。

2. Exploring Media Forms | 探索媒体形式

Media comes in many different forms, often called platforms or formats. The main media forms you will encounter are print (magazines, newspapers), broadcast (TV, radio), and digital (websites, social media, streaming). Each form has its own language and conventions. For example, a newspaper uses headlines and columns, while a YouTube video uses thumbnails and end screens.

媒体有多种不同的形式，常被称为平台或格式。你将遇到的主要媒体形式有印刷媒体（杂志、报纸）、广播媒体（电视、广播）和数字媒体（网站、社交媒体、流媒体）。每一种形式都有自己的语言和惯例。例如，报纸使用标题和分栏，而YouTube视频使用缩略图和片尾画面。

Let’s compare three forms in a simple table:

让我们用一个简单的表格来比较三种媒体形式：

Being able to identify the form is the first step in analysing a media text. Then you can ask: how does this form affect the message? A printed poster might stay on a wall for weeks, but a Snapchat story disappears in 24 hours. This difference shapes what creators can say and how audiences engage with it.

能够识别媒体形式是分析媒体文本的第一步。然后你可以问：这种形式如何影响信息的传递？一张印刷海报可能在墙上留存数周，但一条Snapchat故事在24小时后就会消失。这种差异影响了创作者能说什么以及受众如何与之互动。

3. The Power of the Camera | 摄像机的力量

In moving image media such as film and television, the camera is your eye. The way a shot is framed tells you where to look and how to feel. Key camera shots include the close‑up (shows emotion), medium shot (shows body language), long shot (shows setting and context), and extreme close‑up (draws attention to a detail).

在电影和电视等动态影像媒体中，摄像机就是你的眼睛。镜头的构图方式告诉你要看哪里以及如何感受。主要的镜头类型包括特写（表现情绪）、中景（表现肢体语言）、远景（展现环境和背景）和大特写（突出某个细节）。

Camera angles also create meaning. A high‑angle shot looking down on a character can make them appear weak or small, while a low‑angle shot looking up can make them seem powerful and important. When you watch a film or TV show this summer, pause and notice the camera choices.

摄像机角度也会产生意义。俯拍镜头（从高处向下拍角色）会让角色显得弱小或卑微，而仰拍镜头（从下往上拍）则使角色显得强大和重要。今年夏天你看电影或电视剧时，不妨暂停一下，留意摄像机的选择。

Don’t forget camera movement. A zoom lens can bring you closer to a character’s face to show a sudden realisation; a pan sideways across a crowd can give you a sense of scale; a shaky handheld camera often makes a scene feel more realistic or tense, as in news footage or action sequences.

别忘了摄像机的移动。变焦镜头能拉近你与角色脸庞的距离，展现突然的领悟；水平摇摄能够让你感受到人群的规模；晃动的手持摄像机常常让场景更真实或紧张，就像在新闻画面或动作片段中那样。

Key camera shot abbreviations: CU (Close‑Up), MS (Medium Shot), LS (Long Shot), ECU (Extreme Close‑Up), OTS (Over‑the‑Shoulder).

常见镜头缩写：CU（特写）、MS（中景）、LS（远景）、ECU（大特写）、OTS（过肩镜头）。

4. Sound and Music in Media | 媒体中的声音与音乐

Sound is just as important as image. There are two main types: diegetic sound (sounds that exist in the world of the film, like dialogue, footsteps, or a car horn) and non‑diegetic sound (sounds added for the audience, like background music or a voiceover narrator).

声音和画面同等重要。声音主要分为两类：剧情声（存在于电影世界中的声音，如对话、脚步声或汽车喇叭声）和非剧情声（为观众添加的声音，如

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