📚 Year 7 Cambridge Media: Winter Break Intensive Revision Plan | Year 7 剑桥媒体：寒假强化复习计划
The winter break is a perfect opportunity for Year 7 Cambridge Media students to consolidate their understanding, revisit key concepts, and get a head start on the next term. This intensive revision plan is structured to cover the essential topics in a fun, engaging way, with daily activities that take no more than 45–60 minutes. By the end of the holidays, you will have strengthened your media literacy, analytical skills, and creative production techniques.
寒假是 Year 7 剑桥媒体课程学生巩固理解、重温关键概念并为下学期打下先机的绝佳时机。这份强化复习计划以有趣、互动的方式覆盖了基本主题，每天只需 45–60 分钟。假期结束时，你的媒体素养、分析能力和创意制作技巧都将得到显著提升。
1. Understanding Media Literacy | 理解媒体素养
Start your revision by revisiting what media literacy means. Media literacy is the ability to access, analyse, evaluate, and create media in a variety of forms. It helps you become a critical thinker rather than a passive consumer. In your notebook, write down a definition of media literacy in your own words, then list three reasons why it is important in today’s world.
复习的第一步是回顾媒体素养的含义。媒体素养是指获取、分析、评估和创作各种形式媒体的能力。它能帮助你成为批判性思考者，而非被动的消费者。在笔记本上用自己的话写下媒体素养的定义，然后列出它在当今世界之所以重要的三个理由。
Consider the key questions media-literate people ask: Who created this message? What techniques are used to attract my attention? How might different people understand this message differently? Which lifestyles, values, and points of view are represented or omitted? Apply these questions to a TV commercial or a social media post you saw yesterday. Write short answers.
想一想具备媒体素养的人会问的关键问题：这条信息是谁制作的？用了什么技巧来吸引我的注意？不同的人会如何以不同方式解读这条信息？其中呈现或遗漏了哪些生活方式、价值观和观点？把这些问题应用到你昨天看到的一个电视广告或社媒帖子上，写下简短的回答。
2. Types of Media | 媒体类型
Media can be divided into three broad categories: print media (newspapers, magazines, flyers), broadcast media (television, radio), and digital media (websites, social media, podcasts, streaming services). Create a mind map or a table in your revision journal that shows examples of each type and notes one key characteristic for each.
媒体可以大致分为三类：印刷媒体（报纸、杂志、传单）、广播媒体（电视、广播）和数字媒体（网站、社交媒体、播客、流媒体服务）。在复习日志中画一个思维导图或表格，列出每一类的例子，并为每一类标注一个关键特征。
Extend your understanding by examining the advantages and disadvantages of each type. For instance, print media is often seen as more credible and permanent, but it cannot be updated instantly. Broadcast media reaches a wide audience but is expensive to produce. Digital media allows two-way communication but can spread misinformation quickly. Make a comparison chart to organise your ideas.
通过考察每一类型的优缺点来拓展理解。例如，印刷媒体通常被认为更可信、更持久，但无法即时更新。广播媒体可以覆盖广大受众但制作成本高昂。数字媒体支持双向沟通，但可能快速传播错误信息。制作一个对比图表来整理这些想法。
3. Analysing Advertisements | 分析广告
Advertisements are designed to persuade. Key strategies include the use of emotional appeal (pathos), logical appeal (logos), and credibility appeal (ethos). Collect three different ads – one from a magazine, one from TV or YouTube, and one from a social media app. For each, identify the product, target audience, and the main persuasive technique used. Write a paragraph explaining whether you think the ad is effective and why.
广告的目的是说服。关键策略包括情感诉求（pathos）、理性诉求（logos）和信誉诉求（ethos）。收集三则不同的广告——一则来自杂志，一则来自电视或 YouTube，一则来自社交媒体应用。对每一则，识别出产品、目标受众和所使用的主要说服技巧。写一段话解释你认为这则广告是否有效以及为什么。
Pay attention to visual elements: colours, typography, images, and layout. Notice how the ‘rule of thirds’ is used in composition, or how the gaze of a person directs your eyes. Practise by sketching a simple ad for a fictional product, labelling the persuasive elements you included. Redraw it with a different target audience in mind, adjusting colours and imagery.
注意视觉元素：颜色、字体、图像和版面布局。注意构图如何运用“三分法”，或者人物的目光如何引导你的视线。练习为一件虚构的产品绘制简单的广告，标出你所包含的说服性元素。针对不同的目标受众重新绘制，调整颜色和图像。
4. Film Language: Camera Shots and Angles | 电影语言：镜头与角度
Understanding camera shots and angles is fundamental to analysing moving image media. Start with the basic shot sizes: extreme long shot (establishing context), long shot (full body), medium shot (waist up), close-up (face), and extreme close-up (one detail, like an eye). Choose a short scene from a film or series you enjoy, and pause at 5 different moments. Identify the shot type and suggest what effect the director wanted to achieve.
理解镜头与角度是分析动态影像媒体的基础。从基础景别开始：极远景（建立场景）、远景（全身）、中景（腰部以上）、特写（面部）和大特写（一处细节，如眼睛）。从你喜欢的电影或剧集中选一段短场景，暂停 5 个不同时刻。识别出镜头类型并推测导演想要达到的效果。
Then move on to camera angles: eye-level (neutral, realistic), high angle (subject looks small, weak), low angle (subject looks powerful, dominant), and Dutch tilt (unease, tension). Watch a trailer and note every time the angle changes. Write a short commentary on how the angles influence your feelings about the characters. Create a simple storyboard for a 15-second scene, specifying both shot size and angle for each panel.
接着学习摄影角度：平视（中性、写实）、俯拍（被摄体看起来渺小、弱势）、仰拍（被摄体显得强大、支配性）和倾斜镜头（不安、紧张）。观看一个预告片，记录每次角度变化。写下简短评论，说明这些角度如何影响你对角色的感受。为一个 15 秒的场景制作简单的故事板，为每一格指定景别和角度。
5. Sound and Music in Media | 媒体中的声音与音乐
Sound is half the story in moving image media. Distinguish between diegetic sound (anything the characters can hear, like dialogue or footsteps) and non-diegetic sound (added for the audience, like background music or voice-over). Watch a short film with the sound off first, then with sound on. Observe how your understanding and emotional response change. Record your observations.
声音是动态影像媒体中一半的叙事。区分剧情内声音（角色能听到的任何声音，如对话或脚步声）和非剧情内声音（为观众添加的，如背景音乐或旁白）。先关掉声音看一部短片，然后打开声音。观察你的理解和情绪反应如何变化。记录观察结果。
Explore the functions of music: setting mood, building tension, signalling character themes, and manipulating pace. Listen to a film score excerpt on its own, then watch the same scene. How does the music guide your expectations? Next, take a short video clip from your phone and replace its original audio with a completely different style of music. Notice how the new music transforms the meaning.
探索音乐的功能：营造氛围、制造紧张、暗示角色主题和操控节奏。单独听一段电影配乐，然后再看同一场景。音乐如何引导你的期待？接下来，用手机拍一段短视频，并把原音频替换成完全不同风格的音乐。注意新音乐如何改变其含义。
6. News and Journalism | 新闻与新闻业
Reliable news is vital in a democratic society. Revise the key terms: headline, byline, lead paragraph, body, and caption. Find two news articles on the same event from different sources (e.g., a broadsheet newspaper website and a tabloid site). Compare the headlines first – how do they frame the story differently? Then analyse the language used: formal versus sensational words, factual versus opinionated statements.
可靠的新闻在民主社会中至关重要。复习关键术语：标题、署名行、导语、正文和图注。从不同来源（例如大报网站和小报网站）找到两篇关于同一事件的新闻报道。先比较标题——它们是如何以不同方式框定事件的？然后分析所用的语言：正式用词与煽情用词、事实陈述与主观观点。
The 5 Ws (Who, What, When, Where, Why) and sometimes How are the backbone of a news lead. Practise rewriting a short news story by turning it into an inverted pyramid structure: most essential facts first, then supporting details, and finally background information. Write your own news lead about a recent event in your community, ensuring all 5 Ws are included in the first two sentences.
5 个 W（何人、何事、何时、何地、为何）以及有时还有 How 是新闻导语的骨架。练习将一则短新闻改写为倒金字塔结构：最关键的事实最先，然后是补充细节，最后是背景信息。就你所在社区近期发生的一件事写一条自己的新闻导语，确保前两句包含全部 5 个 W。
7. Social Media and Digital Citizenship | 社交媒体与数字公民
Social media platforms are a huge part of your media landscape. Reflect on your own social media use (if any) for a day, keeping a log of time spent and types of content encountered. Consider how algorithms shape what you see – what is a filter bubble, and how can you break out of it? Research and write a definition, then list three strategies for diversifying your feed.
社交媒体平台是你媒体环境中很重要的一部分。花一天时间反思自己的社交媒体使用情况（如有），记录花费的时间和接触的内容类型。思考算法如何影响你看到的内容——什么是过滤气泡？如何打破它？研究并写出定义，然后列出三种让你信息流多样化的策略。
Digital citizenship means behaving responsibly online. Review the aspects: respecting others, protecting privacy, managing digital footprint, and thinking critically about shared content. Create a poster (on paper or digitally) that illustrates the ‘THINK’ rule before posting: Is it True? Helpful? Inspiring? Necessary? Kind? Every family member could sign it as a commitment.
数字公民意味着负责任地上网。回顾各层面：尊重他人、保护隐私、管理数字足迹、批判性看待分享的内容。制作一张海报（纸上或数字版），展示发帖前的“THINK”原则：真实吗？有帮助吗？能启发吗？有必要吗？友善吗？全家人都可以签名作为承诺。
8. Creating a Media Product: Planning | 创作媒体产品：计划阶段
Now it is time to apply your knowledge by creating your own media product. Choose a format: a short video (30–60 seconds), a digital poster, a podcast episode, or a photo story. Decide on the purpose and target audience. For example, you could make a video encouraging Year 7 students to stay active during the holidays, or a poster promoting healthy eating. Write a clear brief that states the objective, audience, and key message.
现在是时候通过创作自己的媒体产品来应用所学知识了。选择一种形式：短视频（30–60 秒）、数字海报、播客单集或照片故事。明确目的和目标受众。例如，你可以制作一个鼓励 Year 7 学生在假期保持活力的视频，或者一张宣传健康饮食的海报。写一份清晰的简介，说明目标、受众和核心信息。
Plan the content thoroughly. If you choose a video, draft a script and storyboard. If a poster, sketch a layout with labels for headline, image, body copy, and call to action. For a podcast, outline the segments and write the script for the intro and outro. Seek feedback from a family member on your plan and refine it before moving to production. This stage is crucial for a successful media product.
周密地计划内容。如果选视频，撰写脚本并画出故事板。如果选海报，画出草图，标注标题、图片、正文和行动号召的位置。如果选播客，列出节目段落并写出开场和结束语脚本。向家人征求关于计划的反馈，并在进入制作前完善它。这个阶段对于成功的媒体产品至关重要。
9. Creating a Media Product: Production | 创作媒体产品：制作阶段
Execute your plan using available tools. A smartphone is all you need for video, sound recording, or photography. Pay attention to lighting, sound clarity, and framing. For video, shoot a few takes of each shot so you can select the best one. If you are creating a poster, you can use free online tools like Canva or simply draw neatly by hand. Keep referring back to your brief to ensure you stay on message.
用现有的工具执行计划。一部智能手机就足以完成视频、录音或拍照。注意光线、声音清晰度和构图。拍摄视频时，每个镜头多拍几次以便选择最好的。如果制作海报，可以使用 Canva 等免费在线工具，或者干脆用手工整洁地绘制。反复回顾你的简介，确保不偏离信息。
Edit your material with free software: iMovie or CapCut for video, Audacity for audio, and Canva for graphics. Focus on sequencing, transitions, and adding appropriate music or sound effects. Remember to credit any music or images you use that are not your own. Try a rough cut first, then show it to someone and ask for constructive feedback before finalising. Celebrate your creativity!
用免费软件编辑素材：视频用 iMovie 或 CapCut，音频用 Audacity，图形用 Canva。注重顺序、转场以及添加适当的音乐或音效。记得为你使用的非原创音乐或图片标明来源。先做一个粗剪版本，然后给别人看并征求意见，再定稿。为自己的创意庆祝吧！
10. Review and Reflection | 回顾与反思
After creating your media product, take time to evaluate it. Use the self-assessment framework: What worked well? What challenges did you face and how did you overcome them? What would you do differently next time? Write a reflection entry in your journal of about 200 words. This metacognitive activity deepens your learning and prepares you for future projects.
创作完媒体产品后，花些时间进行评价。使用自我评估框架：哪些部分做得好？你遇到了哪些挑战？你是如何克服的？下次你会做得不同吗？在日志中写一篇约 200 词的反思。这种元认知活动能加深你的学习，为你未来的项目做准备。
Finally, to wrap up your winter revision, set yourself a challenge to stay media aware. For the remainder of the holidays, try to notice one new example of media language (a camera technique, a sound effect, an ad strategy) each day and jot it down. This habit will keep your analytical brain active and make the return to school feel seamless. Well done for completing the intensive plan!
最后，为了结束寒假复习，给自己设定一个保持媒体意识的挑战。在假期的剩余时间里，每天试着注意一个媒体语言的新例子（一个摄影技巧、一个音效、一个广告策略）并记下来。这个习惯会让你的分析性大脑保持活跃，并让开学过渡变得顺畅。完成了强化计划，你真的很棒！
Published by TutorHao | Media Revision Series | aleveler.com
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