Year 7 CCEA Media Studies: Winter Break Revision Plan | 七年级CCEA媒体研究：寒假强化复习计划

📚 Year 7 CCEA Media Studies: Winter Break Revision Plan | 七年级CCEA媒体研究：寒假强化复习计划

Welcome to your holiday revision guide for Year 7 CCEA Media Studies. The winter break is a perfect time to revisit what you have learned so far, practice analysing media texts, and even create your own. This plan will help you stay on track without feeling overwhelmed. Follow the daily activities, check your understanding with quick tasks, and come back to school feeling confident and ready.

欢迎使用七年级CCEA媒体研究寒假复习指南。寒假是重温已学知识、练习分析媒体文本，甚至自己动手创作的绝佳时机。这个计划会帮助你按部就班地复习，不会让你感到压力。跟随每日活动，用小任务检验你的理解，带着自信回到课堂。

1. Setting Your Revision Goals | 设定复习目标

Before you start, take a few minutes to think about what you want to achieve. Maybe you found analysing film posters tricky, or you want to get better at explaining how an advert targets a specific audience. Write down two or three clear goals, such as ‘I will understand the four key media concepts’ or ‘I can design a storyboard with at least six shots’. Keep these goals visible as you work through the plan.

在开始之前，花几分钟想想你想达成什么目标。也许你觉得分析电影海报有点难，或者你希望更好地解释广告如何瞄准特定受众。写下两到三个清晰的目标，比如‘我将理解四个关键媒体概念’或‘我能设计一个包含至少六个镜头的故事板’。在按计划学习时，让这些目标随时可见。

2. The Four Key Concepts: Media Language | 四大关键概念：媒体语言

Media language is the toolkit we use to ‘read’ a media text. It includes camera shots (close-up, long shot, etc.), angles, lighting, colours, sounds, and on-screen text. Think of a cereal box you saw recently: what colours were used? What did the font look like? Every choice is made on purpose to create a meaning or a feeling. Spend today reviewing your notes on media language and make a mini glossary of ten terms with simple definitions.

媒体语言是我们用来‘阅读’媒体文本的工具箱。它包括镜头景别（特写、远景等）、角度、灯光、颜色、声音和屏幕文字。想想你最近看到的一个麦片包装盒：用了什么颜色？字体看起来如何？每一个选择都是有意图的，用来创造某种意义或情感。今天复习你的媒体语言笔记，制作一个包含十个术语及简单定义的迷你词汇表。

3. The Four Key Concepts: Representation | 四大关键概念：再现

Representation is about how people, places and ideas are shown to us through the media. Are teenagers shown as being lazy or energetic? Is a city shown as dangerous or exciting? These images are constructed, and they often rely on stereotypes. For revision, pick a character from a magazine cover or a TV advert and write down three words to describe how they are represented. Then ask: is this representation fair? Who created it, and why?

再现是关于人物、地点和思想如何通过媒体呈现给我们的。青少年被描绘成懒惰还是充满活力？一座城市被呈现为危险还是令人兴奋？这些形象是被构建的，通常依赖于刻板印象。复习时，选择一个杂志封面或电视广告中的人物，写下三个词来描述他们是如何被再现的。然后问：这种再现公平吗？是谁创造的，为什么？

4. The Four Key Concepts: Audience | 四大关键概念：受众

Every media product is made for someone. That someone is the target audience. Audiences can be grouped by age, gender, interests, or lifestyle. A teen magazine will use different language, images and topics than a gardening magazine. Today’s task: find two adverts online (or in a newspaper) aimed at different audiences. For each, explain who you think the target audience is and how the advert’s choices appeal to them. Use media language terms where you can.

每一件媒体产品都是为某个群体制作的，这就是目标受众。受众可以按年龄、性别、兴趣或生活方式来划分。一本青少年杂志使用的语言、图片和主题会和园艺杂志完全不同。今天的任务：在网上（或报纸上）找两个针对不同受众的广告。对每个广告，说明你认为目标受众是谁，以及广告的选择如何吸引他们。尽量使用媒体语言术语。

5. The Four Key Concepts: Institution | 四大关键概念：媒体机构

Institutions are the organisations that make and share media texts — like the BBC, Disney, or TikTok. Each institution has its own values, style, and reasons for creating content. Some want to inform, others to entertain or persuade. Spend some time today exploring the websites or logos of two very different media institutions. Write a short paragraph for each, explaining what you think their main purpose is and what kind of texts they produce.

媒体机构是制作和传播媒体文本的组织，例如BBC、迪士尼或TikTok。每个机构都有自己的价值观、风格和创作内容的目的。有的为了传播信息，有的为了娱乐或说服。今天花点时间浏览两个截然不同的媒体机构的网站或标志。为每个机构写一小段话，解释你认为它们的主要目的是什么，以及它们制作哪种类型的文本。

6. Analysing a Film Poster | 分析电影海报

Film posters combine images, colours, taglines, and star names to grab our attention and tell us what the film is about. Choose a film poster for a movie you know well. Draw a quick sketch of it in your notebook and label the key media elements: main image, film title, tagline, colours, star names, and any text. Then answer: what genre is the film? How can you tell? Who is the target audience? What mood does the poster create?

电影海报结合了图像、颜色、标语和明星名字来吸引我们的注意力，并告诉我们电影的内容。选一张你很熟悉的电影海报。在笔记本上快速画出它的草图，并标注关键的媒体元素：主图像、片名、标语、颜色、明星名字和任何文字。然后回答：这部电影是什么类型？你怎么判断的？目标受众是谁？海报营造了什么样的氛围？

7. Unpacking a TV Advertisement | 拆解电视广告

TV adverts are short and powerful. They use a mix of moving images, music, voice-over, and special effects to sell a product or idea. Watch an advert you can find on a children’s channel or a product brand’s website. Pause it at three different moments and describe what you see and hear using media language. Pay attention to the narrative — many adverts tell a tiny story in thirty seconds. What problem is introduced, and how does the product solve it?

电视广告短小精悍。它们混合使用动态图像、音乐、旁白和特效来推销产品或理念。找一个你能在儿童频道或产品品牌网站上看到的广告。在三个不同时刻暂停，用媒体语言描述你看到和听到的内容。注意它的叙事方式——很多广告在三十秒内讲述了一个小故事。引入了什么问题？产品是如何解决这个问题的？

8. Practical Task: Create a Simple Storyboard | 实践任务：创作一个简单故事板

Storyboarding is a vital skill in Media Studies. It helps you plan your shots and tell a visual story. For today’s task, design a six-frame storyboard for a 30-second advert promoting a healthy snack. Each frame should show a different shot type (e.g., close-up, mid-shot, wide shot) and include brief notes underneath about camera action, sound, and dialogue. Do not worry about drawing perfectly — stick figures are fine.

故事板是媒体研究中的一项重要技能。它帮助你规划镜头并讲述一个视觉故事。今天的任务是：为一个30秒的健康零食广告设计一个六格故事板。每一格应展示不同的镜头类型（如特写、中景、广角），并在下方简要注明镜头动作、声音和对话。不要求画得很精美——火柴人就可以。

9. Design Your Own Magazine Cover | 设计你自己的杂志封面

Magazine covers use the layout to attract buyers. Look at a real teen magazine cover and note where the masthead (title), main image, cover lines, and barcode go. Now imagine you are creating a new magazine for Year 7 students about gaming, sport, or pop culture. Draw your cover and think carefully about your choices: what font suggests fun? Which colours will appeal to your audience? Write two or three cover lines that tease the content inside.

杂志封面通过版面设计吸引购买者。看一本真实的青少年杂志封面，留意报头（标题）、主图像、封面文字和条形码的位置。现在想象你要为七年级学生创作一本关于游戏、体育或流行文化的新杂志。画出你的封面，仔细考虑你的选择：什么字体会暗示趣味？哪些颜色会吸引你的受众？写两到三句封面文字来预告里面的内容。

10. Review and Self-Assessment | 复习与自我评估

Now that you have worked through several key topics and creative tasks, look back at the goals you set at the beginning. Did you understand media language better? Can you confidently explain the difference between representation and reality? Make a quick list of what you feel secure about and what you still want to ask your teacher. Use this list as your starting point when lessons resume. Remember, Media Studies is about curiosity — keep noticing the media all around you.

现在你已经完成了几个关键主题和创意任务，回头看看开始时设定的目标。你对媒体语言的理解更好了吗？你能自信地解释再现与现实的差异吗？快速列出你觉得已经掌握的内容，以及你仍然想请教老师的问题。把这个清单作为开学后的起点。记住，媒体研究关乎好奇心——继续留意你周围的媒体吧。

Published by TutorHao | CCEA Media Studies Revision Series | aleveler.com

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