📚 2026 A-Level CIE Media Studies: Exam Changes and Trends | 2026年A-Level CIE媒体科目：考试变化与趋势
This article explains the key changes to the Cambridge International A-Level Media Studies syllabus for 2026, helping students and teachers understand the new assessment structure, updated content, and emerging trends in media education. We will explore how digital convergence, global platforms, and audience shifts have reshaped the exam, offering practical advice for effective preparation.
本文解释了2026年剑桥国际A-Level媒体研究大纲的主要变化，帮助学生和教师了解新的评估结构、更新内容和媒体教育中的新兴趋势。我们将探讨数字融合、全球平台和受众转变如何重塑了考试，并为有效备考提供实用建议。
1. Overview of the New Syllabus | 新大纲概览
From 2026, CIE has revised the A-Level Media Studies syllabus (code 9607) to reflect the rapid changes in media industries. The subject now places greater emphasis on digital media ecosystems, algorithmic culture, and participatory audiences. The number of examined components remains two: Paper 1 (Media Messages) and Paper 2 (Evolving Media), but the weighting and set products have been updated.
从2026年起，CIE修订了A-Level媒体研究大纲（代码9607），以反映媒体行业的快速变化。该学科现在更加强调数字媒体生态系统、算法文化和参与式受众。考试部分仍然是两个：试卷一（媒体信息）和试卷二（演变中的媒体），但权重和指定作品已更新。
2. Updated Assessment Objectives | 更新的评估目标
The three Assessment Objectives (AOs) remain – AO1: Demonstrate knowledge and understanding of media concepts, contexts, and critical debates. AO2: Apply knowledge and understanding to analyse media products. AO3: Create media products. However, AO2 now explicitly includes the analysis of digital platforms and user-generated content, and AO3 requires students to produce a cross-media production that demonstrates digital convergence.
三个评估目标（AO）仍然存在——AO1：展示对媒体概念、语境和批判性讨论的知识与理解。AO2：运用知识理解分析媒体产品。AO3：创作媒体产品。然而，AO2现在明确包括对数字平台和用户生成内容的分析，而AO3要求学生制作展示数字融合的跨媒体作品。
3. Changes in Component 1: Media Messages | 试卷一的变化：媒体信息
Paper 1 will continue to focus on media language, representation, and audiences, but the set products have been modernised. New case studies include streaming platforms (e.g., Netflix, TikTok), influencer marketing, and news media on social platforms. The exam will include questions on how algorithms shape news feeds and how minority groups are represented in digital games.
试卷一将继续关注媒体语言、再现和受众，但指定产品已实现现代化。新的案例研究包括流媒体平台（如Netflix、TikTok）、网红营销和社交平台上的新闻媒体。考试将包括关于算法如何塑造新闻推送以及少数群体在数字游戏中如何被再现的问题。
4. Changes in Component 2: Evolving Media | 试卷二的变化：演变中的媒体
Paper 2 now covers three broad topic areas: Media Industries, Cross-Media Convergence, and Global Media. Students must study at least two media forms from a new list that includes podcasts, virtual reality experiences, and independent documentaries. There is a stronger focus on media regulation, ownership, and the role of AI in content curation.
试卷二现在涵盖三大主题领域：媒体产业、跨媒体融合和全球媒体。学生必须从包括播客、虚拟现实体验和独立纪录片的新列表中选择至少两种媒体形式进行研究。对媒体监管、所有权以及人工智能在内容策划中的作用的关注更加突出。
5. New Set Products and Close Study Products | 新的指定作品和深度研究产品
The set products list has undergone a major refresh. For example, the film component now includes a contemporary superhero franchise (Marvel’s ‘Black Panther: Wakanda Forever’) and a low-budget independent film. In music video, students might study K-pop phenomenon BTS alongside a grassroots YouTube creator. Advertising close study products include a multi-platform campaign for a sustainable brand and a political social media ad.
指定产品清单进行了重大更新。例如，电影部分现在包括当代超级英雄系列（漫威的《黑豹：永远的瓦坎达》）和一部低成本独立电影。在音乐视频部分，学生可能会研究K-pop现象级团体防弹少年团以及一位草根YouTube创作者。广告深度研究产品包括一个可持续品牌的多平台营销活动和一个政治社交媒体广告。
6. Shift Towards Digital and Interactive Media | 向数字和互动媒体的转变
One of the most significant shifts is the expectation that students understand interactive and non-linear media forms. This includes video games, augmented reality filters, and interactive web documentaries. The concept of ‘prosumers’ – users who both produce and consume content – is now central to audience analysis, replacing older models of passive consumption.
最重要的转变之一是期望学生理解互动和非线性媒体形式。这包括电子游戏、增强现实滤镜和互动网络纪录片。”产消者”（既生产又消费内容的用户）的概念现在是受众分析的核心，取代了较旧的被动消费模型。
7. Increased Focus on Global Media Cultures | 对全球媒体文化的更多关注
The 2026 syllabus demands that students critically examine how global media flows operate. Topics such as cultural imperialism, diaspora media, and the dominance of Western platforms versus localised alternatives (e.g., WeChat, VK) are emphasised. Case studies may compare Hollywood’s global distribution strategies with the rise of Nollywood and Bollywood on streaming services.
2026年大纲要求学生批判性地审视全球媒体流如何运作。诸如文化帝国主义、离散媒体以及西方平台与本地化替代品（如微信、VK）的支配地位等主题被强调。案例研究可能会比较好莱坞的全球发行策略与尼日利亚诺莱坞和印度宝莱坞在流媒体服务上的崛起。
8. Theoretical Framework Updates | 理论框架更新
The core theoretical frameworks (media language, representation, audience, industry) are still required, but some classic theorists have been supplemented with contemporary voices. For example, Stuart Hall’s encoding/decoding model is now taught alongside José van Dijck’s work on platform society. David Gauntlett’s identity theory is complemented by discussions of algorithmic identity formation. Students must be able to apply both historical and modern theories to media products.
核心理论框架（媒体语言、再现、受众、产业）仍然必需，但一些经典理论家得到了当代声音的补充。例如，斯图尔特·霍尔的编码/解码模型现在与何塞·范·戴克关于平台社会的研究一起教授。大卫·冈特利特的身份理论由算法身份形成的讨论加以补充。学生必须能够将历史和现代理论都应用于媒体产品。
9. Cross-Media Convergence and Synergy | 跨媒体融合与协同效应
The exam will assess understanding of how media organisations use synergy to maximise profit across multiple platforms. Students are expected to analyse a major franchise (e.g., the ‘Star Wars’ universe) and explain how films, games, merchandise, and theme park experiences work together. The concept of ‘transmedia storytelling’ is now explicitly tested, requiring knowledge of narrative expansion across platforms.
考试将评估对媒体组织如何利用协同效应在多个平台上最大化利润的理解。学生需要分析一个大型特许经营系列（例如《星球大战》宇宙），并解释电影、游戏、周边商品和主题公园体验如何协同工作。”跨媒体叙事”的概念现在被明确考查，需要了解跨平台叙事的扩展。
10. Preparing for the New Exam Format | 备考新考试形式
To succeed in the 2026 exam, students should update their knowledge of contemporary media examples. Lesson time should include regular analysis of trending social media campaigns and recent regulatory rulings. For the coursework (NEA), the cross-media brief will require a combination of audio-visual and digital interactive elements. Teachers are advised to run workshops on basic web design and video editing for social formats.
为了在2026年考试中取得成功，学生应更新他们对当代媒体实例的了解。课堂时间应包括对热门社交媒体活动和近期监管裁决的定期分析。对于课程作业（非考试评估），跨媒体任务将要求结合视听和数字互动元素。建议教师举办针对社交格式的基本网页设计和视频编辑工作坊。
11. Resources and Revision Strategies | 资源与复习策略
Official CIE specimen papers will be available from early 2026. Students should practise deconstructing unfamiliar media texts using the theoretical framework. Building a personal glossary of digital media terms (e.g., ‘virality’, ‘datafication’, ‘filter bubble’) is essential. Revision should also involve comparative essays that link historical products with contemporary equivalents to demonstrate understanding of media evolution.
CIE官方样卷将从2026年初开始提供。学生应练习使用理论框架解构不熟悉的媒体文本。建立个人数字媒体术语表（例如”病毒式传播”、”数据化”、”过滤气泡”）至关重要。复习还应包括将历史产品与当代等价物进行比较的论文写作，以展示对媒体演变的理解。
12. Conclusion and Final Tips | 结论与最后建议
The 2026 A-Level Media Studies changes reflect a discipline that is alive to the digital age. While the core analytical skills remain, students must now engage with a broader and more diverse range of media forms. Staying current with media news, actively exploring different platforms, and thinking critically about one’s own media consumption habits will give candidates a distinct advantage.
2026年A-Level媒体研究的变化反映了一个适应数字时代的学科。虽然核心分析技能仍然保留，但学生现在必须接触更广泛和更多样化的媒体形式。紧跟媒体新闻，积极探索不同平台，并对自己媒体消费习惯进行批判性思考，将为考生带来明显优势。
Published by TutorHao | Media Studies Revision Series | aleveler.com
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