Marketing Mix: Place (Distribution) Worksheet | 营销组合：渠道（分销）练习题

📚 Marketing Mix: Place (Distribution) Worksheet | 营销组合：渠道（分销）练习题

This worksheet reviews Chapter 15 of the Cambridge International AS & A Level Business syllabus: the ‘place’ element of the marketing mix. It focuses on distribution channels, intermediaries, logistics, e-commerce, and how a business can make products available to customers at the right time, place, and quantity.

本练习复习剑桥国际 AS 与 A Level 商务考纲第 15 章：营销组合中的“渠道”要素。内容包括分销渠道、中间商、物流、电子商务，以及企业如何让产品在正确的时间、地点和数量到达顾客手中。

1. Syllabus Focus and Key Terms | 考纲聚焦与关键术语

In Cambridge AS & A Level Business, ‘place’ is not just a location; it is the set of decisions that move goods from producers to end users. Candidates must be able to define distribution, identify channel members, explain the functions of intermediaries, evaluate channel choices, and apply logistics concepts to given business scenarios.

在剑桥 AS 与 A Level 商务中，“渠道”不仅是地点，而是将商品从生产者转移到最终用户的一系列决策。考生必须能定义分销、识别渠道成员、解释中间商的功能、评估渠道选择，并将物流概念应用于给定的商业情境。

• Place / Distribution: making products available to customers at the right time, place and quantity. / 渠道/分销：让产品在正确的时间、地点和数量上可供顾客购买。
• Intermediary: a business that links producers to consumers, e.g. wholesaler, retailer, agent. / 中间商：连接生产者与消费者的企业，如批发商、零售商、代理商。
• E-commerce: buying and selling online. / 电子商务：在线买卖。
• Logistics: planning and controlling the movement, storage and flow of goods. / 物流：规划和控制商品的移动、储存与流动。
• Disintermediation: removing intermediaries from a distribution channel. / 去中介化：从分销渠道中移除中间商。

For the exam, always link ‘place’ to customer convenience, cost, coverage, control and brand image. Avoid treating place as a simple physical address; it is a strategic decision with revenue and cost consequences.

Published by TutorHao | A-Level 商务 Revision Series | aleveler.com

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