Worksheet – Chapter 39: Strategic Implementation and Evaluation | 第39章：战略实施与评估

📚 Worksheet – Chapter 39: Strategic Implementation and Evaluation | 第39章：战略实施与评估

This worksheet supports Chapter 39 of the Cambridge International AS & A Level Business course. It is designed for independent revision, classroom practice, or homework. Work through the definitions, explanations, and questions before checking the model answers.

本练习单支持剑桥国际 AS & A Level 商务第39章的学习，可用于自主复习、课堂练习或课后作业。请先完成定义、解释与题目，再参考答案。

1. Chapter Focus | 本章要点

Strategic implementation is the process of allocating resources, adjusting organisational structure, and managing change so that a chosen strategy is turned into operational action. Strategic evaluation is the ongoing assessment of whether the implemented strategy is meeting its objectives.

战略实施是配置资源、调整组织结构并管理变革，从而将已选战略转化为运营行动的过程。战略评估是对已实施战略是否实现目标的持续评估。

This chapter brings together the strategic management cycle by asking how a chosen strategy is put into practice and whether it achieves its intended results. The chapter emphasises that a brilliant strategy can still fail if implementation is weak.

本章将战略管理循环串联起来，关注已选战略如何落地，以及是否实现了预期结果。本章强调，如果实施不力，再好的战略也可能失败。

2. Key Terms | 关键术语

Strategic implementation is the process of turning a strategic choice into action by aligning resources, structure, systems, leadership, and culture.

战略实施是指通过协调资源、组织结构、制度、领导力和文化，将战略选择转化为行动的过程。

Strategic evaluation is the use of performance evidence to judge whether a strategy is on track, needs adjustment, or should be abandoned.

战略评估是指利用绩效证据判断战略是否在正轨上、是否需要调整或应当放弃。

Key performance indicators (KPIs) are measurable values that show how effectively a business is achieving its strategic objectives.

关键绩效指标（KPI）是衡量企业实现战略目标有效程度的可量化数值。

Strategic drift occurs when a strategy gradually loses alignment with the external environment because managers rely on past success and fail to respond to change.

战略漂移是指由于管理者依赖过去的成功而未能应对变化，战略逐渐与外部环境脱节。

Corporate culture is the shared values, beliefs, and norms that shape behaviour within an organisation.

企业文化是组织内部影响行为方式的共同价值观、信念和规范。

Change management is the structured approach to moving individuals, teams, and organisations from the current state to a desired future state.

变革管理是将个人、团队和组织从当前状态转向期望未来状态的结构化方法。

3. Key Elements of Implementation | 战略实施的关键要素

1. Resources: Implementation requires sufficient finance, skilled staff, time, and physical assets. A resource gap will slow down or block the strategy.

1. 资源：实施需要充足的资金、熟练员工、时间和实物资产。资源缺口会减缓或阻碍战略进程。

2. Structure: The organisational structure must support the new strategy. For example, moving from a functional structure to a

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